Aug 14

How to promote home business effectively: Should you use online advertising?

A common question many home business owners struggle with is how to promote home business effectively and should they use online advertising.

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A right way how to promote home business and a wrong way

Unfortunately, most home business owners tend to promote their home business the wrong way and because of that end up wasting a lot of money on online advertising. Now a great lesson I learned along the way was that an advertising dollar is never “wasted” because you learn what does and what doesn’t work.

Of course if you are promoting your business online in the right format you will save yourself a lot of money by not investing in online advertising that for sure won’t work. A lot of people spend advertising or promote in general directly to their products, services, or opportunity.

In almost all cases this doesn’t work, or only gets mediocre results. The best way to promote your business is by providing value that your target market wants. An effective way how to promote home business is to create content that helps your target market with their problems.

For example if you market weight loss products, don’t just spam your before and after pictures online. Sure you may get a customer here and there, but you will also turn off a lot of potential customers.

How you can promote your business more effectively and scale it with online advertising

A better way to promote your business is to lead with value. You can still use that before and after picture, but instead of just sharing it and then having the content basically just be “buy my stuff” related, instead offer value along side of that product.

For example you could share that before and after photo, and then offer a free diet plan guide, or video on healthy eating tips, etc., and then in exchange for that video or offer you ask for a name, email, and phone number.

When you do this you can start getting very highly targeted leads for your business and then you can reach out to them about joining your business or getting your products.

A slight tweak of just creating value first, and then leading into what you have to offer can go a long way in helping you build a successful business. Once you have a converting offer, then you can start to scale your business with online advertising to promote that content from there.

 

Did This Blog Help You? If so, I would greatly appreciate if you could comment below and share on Facebook

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Mike MacDonald

Facebook: facebook.com/coachmikemacdonald

Email: mike@coachmikemacdonald.com

Considering Starting a Home Business?
Check out my Work With Mike Section
“I help coachable and teachable professionals become Financially Free and Live Full Time!  Helping you create a better tomorrow through a better you!”

P.S. If you Don’t Have a Team, Still haven’t Recruited anyone (or have less than 10 people on your team), This is the Course you Should Get 

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Aug 02

If you forget where you came from, you’re on your way back

Often people are striving to build a successful business, but they neglect the leadership development end of things, and even if they start to achieve success they will quickly be on their way back.If you forget where you came from, you're on your way back, goals, success, business, home business, leadership, leadership development

Leadership development tip: You’re business will only grow to the point that you do

Staying plugged in and continually working on yourself is essential to building a large business. Of course you shouldn’t only spend your time on personal development, you still need to do income producing activities if you want to be successful.

The key is maintaining a balance of personal growth along with action. Unfortunately, sometimes people might get initial success out of the gates when they are building their business, but then they take their foot off the gas or then start to become unteachable.

As the old saying goes, the worst part of success is a little bit. When you reach some success quickly but then think that who you are now will take you to the top you are setting yourself up for a plateau.

What to do when you hit a plateau in your business

Plateaus are a normal part of building a business, at the same time there isn’t really a situation where your business will sit at a complete standstill. In most cases your business is either going forwards or backwards.

Most people say they are in a plateau, but in most cases they are really going backward. If you feel like you are in a plateau it’s essential to keep taking action and moving forward, but equally important is personal development.

Another great phrase I heard a long time ago is that you don’t just become a top earner in your company you have to become a top earner. In most cases you are going to need to develop new skills and develop as a leader if you want to make the kind of income a top earner makes, or succeed at that level.

This is why you see some people just shoot up through the ranks very quickly and reach the top fast. It’s because they were already the person they needed to be to succeed at that level when they started in the business.

Would you even be ready for the success you wish you were having now?

Another thing you might want to ask yourself if you are struggling is would you really be ready for the success you wish you were having? If the answer is no, that’s probably a good indication of why you aren’t at the level you wish you were.

I’ve run into people who are complaining about not having signed anyone up or that they don’t have any of their new team members hitting new levels or even taking action, well maybe you should take a look at the skills and actions required to make that happen.

If you wouldn’t be able to perform the tasks required to make that a reality, how could you expect that to be happening?

For example let’s say you were complaining that you hadn’t signed anyone up yet in your business. Do you know what questions to ask after the presentation?

How about do you know how to set up a 3 way call with an expert after a presentation?

Do you know the process to walk someone through to actually sign them up?

Do you have applications for someone to fill out after they say yes to joining your business?

If you answered no to any of those questions, that’s probably one of the reasons you aren’t signing people up.

You can’t expect to succeed at a high level if you aren’t prepared for it and you shouldn’t expect to have a huge team if you aren’t ready to lead them.

Of course part of building your business is learning while you earn and grow, but if you are stuck at a certain level or frustrated, it might be a good time to look in the mirror.

You can be successful and you can win big, all the skills are learn-able, you just need to learn them and back them up with action.

Did This Blog Help You? If so, I would greatly appreciate if you could comment below and share on Facebook

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Mike MacDonald

Facebook: facebook.com/coachmikemacdonald

Email: mike@coachmikemacdonald.com

Considering Starting a Home Business?
Check out my Work With Mike Section
“I help coachable and teachable professionals become Financially Free and Live Full Time!  Helping you create a better tomorrow through a better you!”

P.S. If you Don’t Have a Team, Still haven’t Recruited anyone (or have less than 10 people on your team), This is the Course you Should Get 

If you enjoyed this post, If you forget where you came from, you’re on your way back, please retweet and comment below.

Jul 31

You need to either choose your fear or your desire to succeed

Whenever you are striving to be better and reach some sort of goal, you will always have two choices, you can either choose your fears keeping you from your goal or taking action and following through on your desire to succeed.

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Are you going to let your fear and possible what ifs keep you from success?

We’ve all been there before, wanting to do better or be better and then the negative what ifs start to creep in. I wish I could tell you that the more success you achieve that those what ifs go away, but they don’t.

Everyone faces what ifs and fear when they have goals they are striving for, however, the thing that separates those that succeed and those that don’t is the ones who succeed don’t let their what ifs and fears keep them from taking action.

Almost always your what ifs never even happen. When we constantly worry about what ifs and what we fear we are most often suffering for nothing.

Think about almost any goal you want to realize and then think about all the fears that are keeping you from those goals. Giving into your fears will never allow you to reach your goals.

Giving into your what ifs and fears almost always results in the worst case scenario anyway

Almost always when you are thinking about your fears rather than your desire to succeed and decide to not take action, the results are usually the same if you took action and your fear happened anyway.

Think about building your business for example. Your general end goal in most cases would be for your business to grow correct? Either a new sale, new team member, or some type of growth is your desired result.

Now let’s take a common fear such as the fear of rejection. You share your presentation and you are fearful that someone may say no, so instead of having to go through that you don’t even show someone.

Giving into your fear like this and not sharing your business will result in your business not growing, and in this case that’s the exact same “worse case scenario” result you were afraid of would happen if they said no.

Therefore not taking action and letting your what if fear be stronger than your desire to succeed 100% guaranteed the result you were trying to avoid to begin with, your business not growing.

It’s far better to take action and have the slim possibility that your what if fear happens, especially since in most cases you’re no worse off than you are not taking action.

This creates a scenario where going past your fear almost always guarantees a better result than where you are now, even if you fail. On top of that it also increases your confidence because you know you took action in spite of your fear.

Leaders feel the fear and do it anyway

A lot of people think that once you are successful or have a growing team that you no longer feel fear of rejection or fear of inviting, etc, however that’s not the case. It doesn’t matter how successful you get, you’ll still feel fear around the steps it takes to win in your business, but leaders just take action anyway.

I’ve invited thousands of people over the years to look at my business and products, but I still to this day get little hits of fear that creep in from time to time. The thing that separates the successful from unsuccessful is that the successful people push send or call the person anyway.

It does get a little easier as you do it, but for the most part that’s because your desire to win is greater than your fear keeping you average. You can either buy into your fears and stay exactly where you are at and continue to struggle, or act in spite of those fears and become the leader you know you can be.

Did This Blog Help You? If so, I would greatly appreciate if you could comment below and share on Facebook

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Mike MacDonald

Facebook: facebook.com/coachmikemacdonald

Email: mike@coachmikemacdonald.com

Considering Starting a Home Business?
Check out my Work With Mike Section
“I help coachable and teachable professionals become Financially Free and Live Full Time!  Helping you create a better tomorrow through a better you!”

P.S. If you Don’t Have a Team, Still haven’t Recruited anyone (or have less than 10 people on your team), This is the Course you Should Get 

If you enjoyed this post, You need to either choose your fear or your desire to succeed, please retweet and comment below.

Jul 28

Are you holding your team back by coddling them?

We all want out team members to grow and develop as fast as possible, but sometimes people make the mistake of coddling their team and end up holding them back. Are you holding your team back?

Are you holding your team back by coddling them, team building, teambuilding, leadership, leadership development, network marketing, network marketing tips, network marketing training,

Your goal should be to make yourself insignificant to the growth of your team

The last thing you want to create is a team that is dependent on you to succeed. Unfortunately, a lot of people create this dependent relationship between them and their team.

When you create a dependent relationship with you and your team, you are basically creating a second job for yourself. Sure you might be able to make great money, but you will still be working just as hard or harder than you do at your job.

The more you get into management mode and try and control and coddle your team, the longer it will take for them to step up and become the leaders they can really be.

Of course you want people to plug into a system that works, but you should be focused on them becoming independent and effective on their own as quickly as possible.

Introduce your team to as many leaders as possible

One this to keep in mind is that in most cases you can’t be everything to everyone. Not everyone in your team will relate to you or necessarily resonate with you.

When someone is new it’s a great idea to introduce them to as many other leaders as possible. For one this can help them understand the bigger picture and that it’s not just you and them, but it also helps them plug into the system and not just be dependent on you.

This is especially important if you are new as well. If you are new and just growing your team, why would you want your team members to only plug into and learn from you?

Wouldn’t you rather have your team members learn from the best and even do better than you? When you introduce your team to many leaders and plug into the system, rather than coddling them, they can grow at their own pace.

In network marketing you are compensated on the growth of your team, so introducing someone and having them be better than you is a good thing. Especially since you will override a percentage of the whole organization they create.

Don’t let your team’s leadership lid be set at your leadership lid. The more your team can grow and develop into leaders themselves the faster your business will grow.

Avoid your ego getting in the way and let your team develop into the leaders they can be.

Did This Blog Help You? If so, I would greatly appreciate if you could comment below and share on Facebook

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Mike MacDonald

Facebook: facebook.com/coachmikemacdonald

Email: mike@coachmikemacdonald.com

Considering Starting a Home Business?
Check out my Work With Mike Section
“I help coachable and teachable professionals become Financially Free and Live Full Time!  Helping you create a better tomorrow through a better you!”

P.S. If you Don’t Have a Team, Still haven’t Recruited anyone (or have less than 10 people on your team), This is the Course you Should Get 

If you enjoyed this post, Are you holding your team back by coddling them and are you holding your team back, please retweet and comment below.

 

Jul 14

When should you quit your job and go full time in network marketing

A lot of people see the income potential in network marketing and unfortunately, they end up quitting their job too soon, so today’s post I give some tips on when you should quit your job and go full time in network marketing.

When should you quit your job and go full time in network marketing

Having a job while building your business isn’t the end of the world

Most people who are just joining network marketing have never had a business before and lack many of the skills to be successful right away.

This doesn’t mean that you can’t be successful, it just means that you are going to have to go through a learning curve in most cases before you reach the income goals you are looking for.

As the great Jim Rohn said, “Work your job to pay your bills and build your business to build your future.” There isn’t anything wrong with working a job along side of building your home business.

Unfortunately, a lot of newbie network marketers demonize having a job and attack people for it and come across anti-job or you must be an idiot if you have a job etc. It’s great being an entrepreneur, but it’s not the best strategy to attack people for having a job, when in most cases that’s almost everyone you will be attempting to recruit in the first place.

Desperation isn’t a good spot to come from for recruiting

Having an all-in mindset or burning the bridge mindset is great and you should definitely have that, but you can still do that even if you are building part time. You can put in all out effort into the hours you do put into your business.

Many people think this means that they need to be putting in full time hours to accomplish results. That just isn’t the case. It’s not about how much time you have it’s how effective you are with your time.

Quitting your job too soon when you aren’t making money in your business can be stressful and can cause you to go into desperation mode. When it comes to recruiting you want to have a sorting mindset not selling.

You shouldn’t be convincing people to join your business and desperate to have them on board as it has the opposite effect that you want. People aren’t attracted to needy and desperate people.

When you are struggling to make ends meet because you tried to go full time too soon, you can make the mistake of looking at people like a dollar sign when you are out prospecting and recruiting.

Having posture and not needing people will attract the right people into your business. Being needy and desperate won’t.

Stress causes some people to break and others to breakthrough

Obviously I want you to have breakthroughs in your business and take things to the next level. Sometimes being backed into a corner helps people to breakthrough, but in a lot of cases it causes inaction and fear to set in.

I get how it can suck working a job you don’t enjoy while you are building your business, I’ve been there before, but just look at it as a means to an end. You want to have income coming in so you can invest in your business and yourself to get to higher levels faster.

A lot of people struggle in their businesses because they haven’t gone through their learning curve yet and haven’t developed their leadership to reach the success levels they want.

If you don’t have any money coming in and you are not making money in your business either, it’s going to be hard to have the money to go to training events, and take courses necessary to learn the skills and afford the tools to build and scale your business.

So working a job alongside of your business isn’t wrong, nor should you feel ashamed of it, as it can be an effective way to keep investing in your business and yourself to achieve your long term goals of making a full time income in your business.

Building a business isn’t an overnight thing, nor is it always going to be plentiful

Building a business has it’s ups and downs, and life can get in the way. If you don’t prepare for that in advance it can put you through a lot of unnecessary stress while you are building your business.

How much money would you need to survive for 6 months to a year without working? Do you have that safety net built up in savings yet?

Another thing people make the mistake of is that they don’t have a safety net in place in case something goes wrong and their business doesn’t always go up. Can some people join their business and get to work and never have to work a job again right away?  Sure that’s possible, but it certainly isn’t the norm.

Businesses take time to build and having a few months worth of your expenses saved up in advance is a much less stressful way to transition into building your business full time.

There still are certainly lots of people who have built their businesses up to a full time income along side of their job and now have doubled their income. They now have to opportunity to work their job because they want to, not because they have to.

“Going full time” isn’t the only option for building a successful and profitable business. You can certainly still make a lot of money working your business part time, it just isn’t going to happen overnight. If you are going to go full time and quit your job, be sure to have a few months in savings in place so you don’t get yourself in trouble if you have an off month here or there.

Did This Blog Help You? If so, I would greatly appreciate if you could comment below and share on Facebook

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Mike MacDonald

Facebook: facebook.com/coachmikemacdonald

Email: mike@coachmikemacdonald.com

Considering Starting a Home Business?
Check out my Work With Mike Section
“I help coachable and teachable professionals become Financially Free and Live Full Time!  Helping you create a better tomorrow through a better you!”

P.S. If you Don’t Have a Team, Still haven’t Recruited anyone (or have less than 10 people on your team), This is the Course you Should Get 

If you enjoyed this post, When should you quit your job and go full time in network marketing, please retweet and comment below.

 

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