May 08

You Need to Focus on This Crucial Step of Building a Home Business

As the old saying goes “If a tree falls in the woods and no one is around to hear it, does it make a sound?”, with this in mind, do you you take this into consideration while building a home business?

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Content is king if you are building a home business through social media

A wealth building concept you should always keep in the back of your mind is how much value are you bringing to the market. You will be directly compensated based on the value you bring to the market.

So, with this in mind, if you are frustrated with your results or aren’t getting many leads or sales for your business or your team isn’t growing, ask yourself how much value are your bringing to the market and to people.

If the answer is “not much”, that’s a good indication of why you aren’t getting the results you are hoping for. This leads to why content is king when it comes to building a home business through social media.

You want to put out consistent content that brings value to your target market. The more content you have out there in the market, the more chances you have of being seen and getting noticed.

Each piece of content out there is just like another billboard and opportunity for someone to come into your circle of influence. Even though content is king, there is another crucial piece of the puzzle when it comes to successfully building a home business online.

Building your audience is just as crucial as content, if not more so, when you are building a home business

Having great content that provides value to your target market is essential to generating leads and building your list through social media, however if no one sees it, what does it matter.

All too often people make the mistake of only building great content. Providing great content is for sure something to focus on, but again if no one sees it, there isn’t going to be a large chance of you generating business from it.

Getting people to see your stuff and building your audience can come in a lot of forms. If you are in network marketing for example it could be personally reaching out to your list (a.k.a. people you know) and exposing your opportunity or products.

The goal in this case again is to find a way to PROVIDE VALUE to the people you are talking to THROUGH YOU PRODUCTS OR BUSINESS. It is not to try and convince them or force your products on them.

See if someone is open and then offer a solution that could solve some sort of problem or provide value to them. This is building your audience because until you talk to someone and expose your business or products to them your audience doesn’t exist.

Another form of building your audience outside of people you currently know is to develop a following on social media

When you are building a home business, building your social media audience is something you should be focused on. That could be done by reaching out to new contacts and establishing new connections.

Another means of this can be following people on various social media platforms and sending a personal message to them.

Of course you want to avoid being spammy, but the more connections and followers you can gain on your social media platforms the more exposure people will have to your content.

Again this doesn’t mean to spam your links to people immediately upon meeting them, but as you start to get to know them and they build a relationship with you, you can expose your content when the timing is right and appropriate.

Building your audience in conjunction with putting out consistent content can help you create a constant flow of leads and sales for you while you are building a home business. For more information on the tools and training you’ll need to do this you can check out a free training on lead generation for your home business HERE.

Did This Blog Help You? If so, I would greatly appreciate if you could comment below and share on Facebook


Mike MacDonald

Facebook: facebook.com/coachmikemacdonald

Email: mike@coachmikemacdonald.com

Considering Starting a Home Business? Check out my Work With Mike Section
“I help coachable and teachable professionals become Financially Free and Live Full Time!  Helping you create a better tomorrow through a better you!”

P.S. Do You Struggle With Objections? Are you Sick of Getting No’s while presenting your business? Check out my training on How to Overcome Objections in 7 Easy Steps

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