10 Marketing Strategies to Skyrocket Your Landscaping Business Leads!
Are you struggling to get more clients and grow your landscaping business? Well, in today’s post, we are going to share 10 super-effective digital marketing strategies that will bring in landscaping business leads like never before. So Let’s get started.
Now we all know, that landscaping is a competitive market. Your clients are online, searching for someone to make their yard the envy of the neighborhood. But if you’re not showing up online, your competitors are going to get those leads instead. So with that in mind, here are 10 proven strategies to make your company stand out and generate quality landscaping leads for your business.
1. Generate more Landscaping Business Leads By Optimizing Your Website
The first step to generate more landscaping leads is to optimize your website. You NEED a solid website. Your website works as the hub of your marketing system. It needs to be clean, professional, mobile-friendly, easy to navigate, and optimized for conversions.
Your site should answer three quick questions: Who you are, What you do, and How to contact you. It’s even better if you showcase before-and-after photos and client testimonials. Real photos and a professional site build trust and credibility for your business!”
2. Optimize Local SEO To Get Local Leads
Tip number two is to optimize Your Local SEO. People don’t necessarily search “landscaper”, they search for things like “landscaper near me” or “landscaping in [city name]”. You’ve got to optimize your website for local searches.
Use tools like a Google Business Profile, and make sure your Name, Address, and Phone Number are consistent across the web. This can send positive signals to the search engines and can help your landscaping business website rank higher in searches.
List your services and business hours, link back to your website, and add photos regularly of your jobs to maximize your exposure.
Finally, focus on getting 5-star reviews as it’s a major ranking factor in dominating local SEO rankings!
3. Next Run Google Ads For Your Landscaping Business
The third tip is to utilize Google Ads. If you’re not using ads to appear at the top of search results, you’re missing out. Target keywords like “best landscaping services in [your city]” or “yard renovation quote”. These are a few good options to target and the key is to target high buying-intent keywords.
Think of words that people use when they are ready to hire a landscaping service such as “landscaping estimate” or “landscaping quote.” Google Ads are a shortcut to high-intent leads who are ready to book you without having to wait until your SEO strategy kicks in. Plus, as an added benefit you only pay when they click. So you end up only spending money on highly targeted traffic.
4. Leverage Facebook Ads To Generate More Landscaping Leads
The Next step is to promote your landscaping business with Facebook Ads. Landscaping is a visual service, so use real images or videos of your work and target homeowners in your service area. Use Facebook’s targeting options to hit the right audience at the right time.
This could be things like homeowners with a love for gardening or outdoor spaces and creating ads to generate free landscaping quotes. Follow this process and you’ll start to see the leads roll in on autopilot.
Plus to make this even easier you could always reach out to our team and let us run your landscaping advertising for you. If you’d like to learn more just schedule a quick discovery call with our team here.
5. Post To Social Media To Expand The Reach Of Your Landscaping Business
The Fifth landscaping marketing strategy to get leads for your landscaping business is to post regularly on social media. Platforms like Instagram, Facebook, and even TikTok are perfect for showcasing your work. Post real photos, videos, and time-lapses of your landscaping work to generate interest for your landscaping business.
This type of content is highly engaging and potential clients love to see real jobs that your landscaping business has done! Social media builds your brand AND gets you new landscaping leads when people share your work. Just be sure to include a call to action or instructions for how people can learn more or request a landscaping quote from your landscaping business
6. Create a Lead Magnet To Get More Leads
The sixth digital marketing strategy to promote your landscaping business is to create Lead Magnets. A lead magnet is when you give something valuable away for free in exchange for a person’s name and email.
For example, you could offer a free PDF guide on “10 Easy Ways to Boost Your Home’s Curb Appeal”. Then to access this free PDF download your potential customers can simply enter their email to get it. By using this strategy you can quickly generate more landscaping business leads you can follow up with.
7. Utilize Email Marketing To Generate More Landscaping Leads On Autopilot
Tip number 7 is to develop an Email Marketing strategy. Once you start to build a list of landscaping leads through your lead magnet, you’ll need a strategy in place to convert them into ready-to-buy leads for your landscaping business!
With an email autoresponder and follow-up strategy, you can nurture those new landscaping leads into new landscaping customers all on autopilot.
Your email marketing strategy can center around sending follow-up emails with landscaping tips, special offers, or even seasonal maintenance reminders. It keeps you top-of-mind when they’re ready to upgrade their yard.
This is a great way to build trust and credibility for your landscaping business. Simply include a call to action in your emails to request an estimate as another means of converting leads from your lead magnet into new customers for your landscaping business.
8. Next Use Video Marketing To Promote Your Landscaping Business
Digital marketing strategy number 8 is to utilize Video Marketing. Videos are powerful and they do a great job of building trust, credibility, and rapport with your potential customers. Share before-and-after transformations, client interviews, timelapse videos, or even quick DIY landscaping tips. Upload these to YouTube, Facebook, and Instagram Reels. These types of videos quickly build trust and show off your landscaping skills.
Be sure to include “CTAs” or calls to action at the end of your videos to drive potential customers into the next step of your buying process. This could be to download your lead magnet or to reach out for a landscaping estimate.
9. Utilize Partnerships To Generate More Landscaping Business Leads Via Word-of-Mouth
The ninth digital marketing strategy for landscaping businesses is to Build Partnerships with congruent services. Work with local businesses, like garden centers or real estate agents, and refer clients to each other.
Partnerships are a win-win situation and can be another marketing strategy to accelerate the growth of your landscaping business. Through partnerships you both grow, and you reach more clients.
You can even offer a referral fee to these partners and an easy way to track this is by creating a specific landing page that partners can use to promote your landscaping business. This strategy is a great way to get more landscaping leads without spending any advertising dollars until after someone has already hired your landscaping business.
10. Offer A Free Landscaping Estimate And Promote It Everywhere
Finally, offer a free landscaping quote and promote it everywhere you can. Make it easy for potential clients to take action. Use a “Get a Free Quote” button on your website, promote your free estimate link in social posts, share your quote link in your email marketing, on your YouTube videos and other video content, and then scale those results with paid ads on Facebook and Google. When people see there is no risk with requesting a free estimate, they’re more likely to reach out.
Conclusion on Digital Marketing Strategies To Get More Landscaping Business Leads
That wraps up our list of 10 proven digital marketing strategies to generate landscaping leads! Now, which one are you going to try first? Let us know in the comments below.
And to make it even easier to scale your landscaping business we put together a free guide on a simple 14 step marketing plan to accelerate the growth of your landscaping businesses.
So if you’re ready to generate more quality landscaping leads and new clients for your business be sure to head to coachmikemacdonald.com/landscapingmarketingplan to download our free guide.
Plus if you’d like our help scaling your landscaping business with paid advertising be sure to schedule a call with our team by clicking the link here.
Thanks for reading and we look forward to working with you!
