Top 16 Pest Control Advertising Ideas To Get Pest Control Leads Fast
The great news is that there are many pest control advertising ideas that can work extremely well to generate pest control leads. Which ones you implement in your pest control marketing plan can depend on your marketing budget and time capacity. In this post, we’ll cover the top 16 Best Pest Control Advertising Ideas to Get Pest Control Leads Fast!
1. Set Up A Pest Control Website
Regarding effective pest control advertising ideas, setting up a pest control website needs to be at the top of the list. Your pest control website will work as the hub of your marketing strategy for your pest control business.
Whether you are marketing your pet control business offline, or online most people are going to do additional research on your business before they hire you. In almost every case, they are going to visit your pest control website first to gather more information.
In most cases, this means that your pest control website is the first impression that potential customers have. This means that if your website is not professional looking and isn’t optimized for conversions, you will miss out on a lot of potential pest control leads.
Some key features your website should include are real images of your pest control technicians in action, a lead magnet to generate pest control leads, content, location pages, service pages, and testimonials to name a few.
Watch the video below on 12 ways to optimize your pest control website to generate pest control leads quickly.
2. Advertise With Car Decals
Another great pest control advertising idea is to promote your pest control business with car decals on your pest control technician cars. Not only can this give you exposure when your technicians are driving around town, but it can also lead to additional pest control leads when your technicians are on the job.
The reason for this is that when pests are a problem at one home, there is likely a chance that similar pest issues could be going on at neighbors’ homes. That concern can be a big driver of new leads as neighbors reach out to your company when they see your technicians in their area.
Plus, when people see your cars driving around town it showcases that you are servicing clients. Usually, people hire companies that are of high quality, so when they see you actively working with clients, they assume you are a high-quality company.
In conjunction with your other pest control advertising efforts, the additional exposure through car decals can give your pest control company an omnipresent feeling to potential customers. This further adds credibility and when the timing is right for them to choose a pest control service to hire they will be more likely to choose you.
3. Offer A Free Pest Inspection
Understand that not everyone will be ready to hire your pest control company or even request an estimate the first time they hear about you. This means that you will need to have some sort of lower barrier way to get new pest control leads.
One of the best pest control advertising strategies to generate these pest control leads is by offering a free pest inspection. The good news is that more people will be open to taking this step if they aren’t sure about hiring you compared to requesting an estimate.
At the same time, a free pest inspection gives you a chance to reach people who likely already have a pest issue or at the very least are concerned about pests. This can lead to very high-quality pest control leads.
When you perform this pest inspection be sure to highlight potential issues and even helpful ideas on steps the homeowner or business can do to prevent pests. This approach will add extra credibility and can showcase your expertise on pests.
Plus, it gives you a natural transition to sell your services be that a preventative treatment or a direct pest removal treatment if your inspection shows pest activity. Definitely use this free pest inspection as a part of your overall marketing strategy.
4. Advertise Your Pest Control Company With Video Marketing On YouTube
Video marketing is another powerful marketing strategy and one of the best pest control advertising ideas you should implement. This is especially true when you can put your content onto YouTube.
A major benefit of marketing on YouTube is that you can make evergreen content that can generate traffic and pest control leads with SEO. This means that you can create a piece of content that will continually drive traffic, leads, and sales 24/7 when it is optimized for the right keywords.
For example, you could make content around things like tutorials on how to get rid of pests, pest prevention tips, warning signs of pests, and more. People searching for these terms likely already have a pest issue, or at the very least are concerned with pests.
Your video content should answer common questions and showcase your pest control expertise. At the end of your videos, include a CTA, or call to action. A CTA should drive people to request an estimate or to schedule a free pest inspection.
As you build more and more content, each video can act as a billboard advertising your pest control business 24/7. Definitely include video marketing on YouTube in your pest control advertising strategy.
5. Promote Your Pest Control Business On Social Media Marketing
Social media marketing can be yet another effective pest control advertising idea. There are a variety of platforms you can utilize effectively on social media as a pest control business.
Regarding social media marketing for a pest control company follow the 80/20 rule. This means that 80% of the time you are posting content that is value-based and only 20% focus on selling. Most people make the mistake of overselling their audience on social media. Doing that ends up coming across as pushy and turns most people away from hiring your pest control service.
There are three foundational steps to building a successful social media marketing strategy for a pest control company. You want to build your audience, engage your audience, and finally sell to that audience.
Most people neglect the building and engaging step so they only have sales pitches going out to their tiny audience. On top of that, the audience has no relationship developed with your content. This is a quick route to no results.
Instead, focus on building your local audience, engage them with value-based content, and then sell to them. Do this naturally in your content by telling them to request an estimate or to schedule a free pest inspection.
Follow these foundational steps when you are advertising a pest control company on social media.
6. Attend Networking Events
Certainly, online marketing is one of the best ways to advertise a pest control business. However, offline marketing can still be an incredibly effective pest control advertising idea.
There are many local networking groups available, but as a foundation, join your local chamber of commerce. This is a great place to network with local business owners. They may hire you directly to service their business, or home, or refer you to other potential customers.
One key to successful networking is to focus on developing a relationship first with people in these groups. No one likes a person who is in 100% pitch mode, so don’t be that person.
Instead, when you focus on relationships first, your pest control service will come up naturally as needed. Certainly, let people know you have a pest control business, but you don’t need to aggressively push your services onto people to succeed.
As you develop relationships first, people will think to come to you as their pest control expert. When the timing is right and they are looking for pest control services or know someone who is, they will come to you. Use networking effectively as a part of your pest control advertising strategy.
7. Host Webinars
Webinars are a pest control marketing strategy that can build credibility, authority, and trust with potential customers. In most cases, people will choose to hire a pest control service that they know, like, and trust vs one they don’t. This makes hosting webinars a great pest control advertising idea that can help you generate pest control leads quickly.
When it comes to topics to cover you’ll want to focus on leading with value. This can be things like how to pest-proof your home, warning signs for pests, tips on how to get rid of pests, and more.
Webinars are a great way to build your email list and market to your potential customers without having to do a direct sales pitch. This can allow you to target people who may be looking into hiring a pest control service but aren’t with a company yet.
As you showcase your expertise and build credibility for your business they tend to choose your pest control service when the timing is right.
8. Develop A Referral Program
Wouldn’t be great to have your existing customer base grow your pest control business for you? Well, that’s the power of creating a referral program to advertise your pest control business.
Some of the best salespeople will be your happy satisfied customers. Obviously, your marketing should highlight that you provide great service, but your potential customers are far more likely to believe another customer vs you as the business owner.
Most people are happy to talk about products or services they are happy with, but if you incentivize them they will be even more likely to refer your business. The key is to ensure you are offering an incentive that won’t break the bank.
Offer something like a discount on their next service, a gift card, or maybe even cash back. Give away something that will be enough for people to get excited about, but not something so big that it wouldn’t be profitable to do on a consistent basis.
9. Offer A Service Guarantee On Your Pest Control Services
Do your potential customers know that you stand behind your work? If not, they might not trust your pest control services as much as a pest control company that does. By offering a service guarantee on your work you can quickly boost the credibility of your business.
As we mentioned before, most people do business with companies they trust, and including a service guarantee is one of the best pest control advertising ideas. A service guarantee can help increase your conversion rates. When people know you have a guarantee they don’t really have anything to lose by trying your pest control service.
Highlight this guarantee in your marketing, on your website, and let your customers know about it during the sales process. All of these are great opportunities to showcase your stand behind your work.
This can increase your trust and credibility in the market and can separate you from the competition as well. Make sure you include a service guarantee in your pest control marketing strategy.
10. Create A Blog
Blogging is a great way to advertise a pest control business because it can drive ongoing traffic to your website with SEO. Another benefit to having a blog is that it is a platform you own. Unlike social media marketing, a blog is hosted on your own website, so you can control what is on it and if it will be around long term.
How many social media platforms have come and gone over the years? There are others that are constantly changing their rules and policies and someday in the future, those platforms may no longer be viable for your business.
With a blog, you can create valuable content for something you own that can naturally promote your business. People want to do business with experts that know what they are doing and blogging is a great way to showcase your expertise.
The good news is that you don’t need to be an expert writer to have a successful blog. Most people read blogs that are conversational so you can simply write in a manner that you would normally talk like. This can help people relate to your content and this writing style can quickly develop rapport and trust with your reader.
Your pest control blog content should focus on answering common pest-related questions and offering helpful pest removal advice. This can be things like how to get rid of pests, pest prevention, and even warning signs of pests.
11. Use Facebook Advertising / Meta Advertising
One of the best pest control advertising ideas to scale your pest control business is to use Facebook advertising / Meta Advertising. There are a variety of reasons why you should advertise on Facebook/Meta and one is that it can scale with your marketing budget.
When you are just starting a pest control business you might not have a huge budget to spend on additional pest control advertising. The good news is that with Facebook ads you can start small and scale up as you see results.
There are a few strategies that can work well as a Facebook advertising strategy for pest control companies. The first is to set up Facebook ads that offer a free pest inspection or free estimates. These ads will target the “low-hanging fruit” or people who likely actively have a pest issue or that are concerned with pest issues.
Another option is to build Facebook ads with the goal of growing your email list. This type of ad would offer some kind of lead magnet like a pest-proofing guide. These ads can generate leads for people who are interested in pest control and DIY pest control.
You’ll need to nurture these leads and educate them on why your pest control service is the right solution, and you’ll do that through email marketing that we’ll discuss below. You can target your local service area with these ads and it can be one of the best pest control advertising ideas to generate pest control leads quickly.
12. Advertise Your Pest Control Services With Google Ads
Another great form of pest control advertising is to advertise your pest control business with Google Ads. The key difference between Facebook ads and Google Ads is that Google Ads are focused on search intent.
This means that when you advertise your pest control business on Google, you want to target specific keywords that your ideal customer is searching with. For example, you probably want to target keywords like “pest control”, “pest control service”, “pest control business”, “pest removal”, “exterminators”, etc.
These kinds of keywords are great for pest control advertising because they show a high buying intent. Likely people searching for pest removal have a pest issue and are looking to hire someone in the near future.
These are the exact kinds of people you want to be showing ads for your pest control business to. While this advertising strategy can be effective at generating highly targeted pest control leads, you’ll still need an effective sale process on the back end.
You can get quality pest control leads through Google Ads, but if no one is available to answer the phone, it doesn’t matter. If your salespeople and pest technicians can’t effectively transition an estimate request or free pest inspection into a new customer, you will continue to struggle.
Combine this paid advertising strategy with effective follow-up to see the best results.
13. Use Radio Advertising
In most cases your pest control business likely is a local business or at the very least you can target locally and still grow a pest control business. Radio advertising can be a great pest control advertising idea to attract local pest control leads.
Depending on your market and radio station radio advertising could be a cost-effective strategy. Local stations are probably your best choice especially when you combine this with car decal advertising.
Often people listen to the radio while driving, and the more they hear your commercials the more your pest control business will be top of mind when they have a pest issue. The downside to radio advertising compared to other pest control advertising strategies is that it can be less targeted.
Because of this, you’ll likely want to save radio advertising until you have maxed out your other advertising options or if the cost is relatively low in your market.
14. Promote Your Pest Control Company With Email Marketing
When it comes to improving your follow-up and generating passive pest control leads, email marketing is one of the best pest control advertising ideas you can use. The goal of email marketing is to guide potential customers along the buyer’s journey in a way that turns cold traffic into warm pest control leads that are ready to buy.
A key concept to understand is that most people who visit your pest control website for the first time are likely not ready to buy. In most cases, these people are still in research mode and are deciding which pest control company they should hire.
This means that you need some kind of method to capture those visitors’ information and a way to effectively remarket to them on a future basis. By using a lead magnet or something of value in exchange for an email address, you can capture these visitors’ info.
Once you have their email address the next step is to send them value-based content that further educates them on the value of pest control, showcases your expertise, and drives them to hire you.
An email series can do this automatically in the background making it a perfect strategy to advertise your pest control business.
15. Create A Google Business Page
A Google Business Profile is one of the best pest control advertising ideas if you want to get pest control leads locally. A lot of people use search terms like “pest control service near me”, “pest control company”, “pest removal”, and so on.
In most of those cases, Google will show those search results as a Google Maps result. Or at the very least they will show something like the image below, which lists their “Map Pack” or the top 3 business results.
When people are deciding which pest control service to hire, most often they are going to start with these top 3 results. If you don’t have a Google Business Profile created you won’t show up in this area.
You also need to make sure you optimize your Google Business Profile if you want to see results. This means you need to fully fill out your profile, with your business info, services, hours of operation, etc., and make sure you upload photos regularly.
Google does not typically highlight businesses that have few photos and gives extra exposure to those who regularly upload photos. Make sure the photos are real, and showcase your technicians and team in action.
16. Door-to-Door Sales
The 16th best pest control advertising idea is door-to-door sales. With door-to-door sales, you can quickly expand your customer base in an area where you already have existing customers.
Certainly, you can go into a neighborhood without an existing customer to branch from, but your sales strategy will often be more successful when you have an existing customer to work from. This is thanks to a few reasons like namedropping, and pest migration.
So as you approach new potential customers in the neighborhood you want to “namedrop” or showcase your relationship with your existing customer by name. For example, you might say something like, “Hi, we just came from the Davidson house down the road and were servicing a pest issue, and since we’ll be in the area tomorrow we are offering a special discount for other neighbors that decide to get a service with us. It’s much easier and cost effective for us to have our technicians service in the same area all day vs going around town, so we are offering that limited-time special discount if you wanted to take advantage of it before we leave…”
This type of approach is natural and doesn’t come off as overly pushy or aggressive and it gives you a vail reason to be approaching people in the area. Another reason to hire you is that if there is a pest issue at one home, there is a chance it could spread throughout the neighborhood. So it’s usually a good idea to get at least a barrier treatment for other neighbors to prevent the issue from spreading.
Conclusion
Overall, the key takeaway to understand is that there are many pest control advertising ideas that can work and that will fit any budget size. Some can certainly be more effective than others, but they all can work in conjunction with each other to maximize results.
Some key pest control advertising foundations would include building a pest control website, setting up a Google Business Profile, offering a free pest inspection, email marketing, content marketing with blogs and YouTube, and scaling your business with Facebook ads and Google ads.
The reason these are the foundation pest control advertising strategies is that they build a marketing hub for your pest control business, target local customers, attract new pest control leads, develop trust and credibility, and can help you scale your business quickly.
Any of these strategies can work to help you generate new pest control leads for your business, the key is to do them consistently. You don’t need to do them all to be successful, but rather to do them right, to see the most results.
Developing a successful pest control advertising strategy and pest control marketing plan in addition to your already busy schedule can be tough. That’s where our team comes in! Let us help you grow your pest control business and generate high-quality pest control leads on a daily basis. Schedule a strategy call with our team and we can help you optimize your pest control marketing!
