3 Rules For Every Business Pitch
There are many reasons a small business owner may find themselves needing to pitch their business. This could range from seeking new (or further) funding from investors, trying to establish a long term B2B contract, or simply trying to persuade a store to stock products you manufacture.
Unfortunately, while pitching a business is common, the prospect of actually conducting a pitch is rarely welcomed by entrepreneurs. Even the most extroverted of people find pitching difficult due to the sheer pressure involved. For example, if the pitch goes well, then the business could be secure and successful for many years to come.
However, if the pitch doesn’t go well, then future prospects can begin to look bleak. It’s tough, but the good news is that if you are currently facing a situation where you need to pitch your business, there are three rules that apply to every business pitch…
Create a fantastic presentation
When pitching, the outcome of the pitch is decided by a number of factors, but the most important is the presentation itself. Your presentation is your opportunity to shine, to demonstrate that you know how to impress, and to let your commitment to innovation speak for itself.
As a result, a basic slideshow isn’t going to cut it; you’ll need to stand out during presentations with Beautiful.AI or similar impressive platforms, so focus on creating a display that is both rich with detail and aesthetically pleasing.
Beyond the look of your presentation, you also want to format it in the right way. I’d recommend following this outline for doing webinars even if you are in a face to face presentation as well.
Make sure you share a bit of your story, provide value, and then close with a value stack offer! You can learn more about that process here.
Avoid anything that may be perceived as “needy”
You want your pitch to succeed, and the people you are pitching to know are also well aware that you want the pitch to succeed, but there’s a fine line between wanting your pitch to succeed and needing it to do so.
Even if the future of your business does hang on the success of your pitch and presentation, try to hide this fact as best you can. Look instead to present your company – or product, if applicable – as having an incredibly bright future regardless of the outcome of the pitch. Almost as if you are advising the people you are pitching to join in with that success, rather than relying on them to do so.
You need a some will, some won’t, so what, next attitude. Certainly, you need people and sales to grow your business, but you don’t need one specific person or sale to be successful long term.
Think about it like dating. No one wants to be with that overly needy and desperate person begging to go out with you. So don’t be that person in business either.
Take your time when answering questions after your sales pitch
Anyone who has ever pitched in the past will know that nerves are always a factor. As a result of those nerves, people can feel that they have to keep talking in order to prevent awkward silences; an issue that is most problematic when answering questions.
Unfortunately, rushing to answer a question rarely works well, and can lead to tangents and confusion. Rather than rushing to answer any questions instantly, give yourself a moment to pause and run through what you want to say in your head; it’s always better to provide a great answer slowly than a poor one quickly.
Image by rawpixel from Pixabay
By following the rules above, you should be able to ensure that pitching your business in the future is simple, straightforward, and most importantly of all, as effective as it can possibly be. You may also enjoy my video below on how to become great in sales!
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