6 pillars of building your home business online
Do you struggle with building your home business online? This post is about the 6 essential pillars of building your home business online.
Pillar 1 of Building an online home business: Personal Development and Leadership Development
Many people think that they can come into their home business and jump right to the top overnight. I wish I could tell you that was the case, but when it comes to building your home business online or anywhere for that matter you will probably need to learn some skills and develop as a leader.
Your business will only grow to the point that you do. When you neglect working on yourself and developing yourself as a leader, your business will suffer.
There are a lot of options to become a better leader but John C. Maxwell said it best, “Leadership isn’t built in a day, it’s built daily.” Having a daily personal development and leadership development in place should be a pillar foundation for building your home business.
A simple step you can take to get more results in your day and grow as a leader faster is by turning your car into a university on wheels. What this means is that instead of listening to music while driving you are listening to audio training, and audio books on leadership subjects you need to improve on.
Doing this won’t take any extra time out of your day, because you are doing things you would be doing anyway, like going to work, but instead of wasting that time you can be focused on personal development and growing your mindset.
Pillar 2 of Building a Home Business Online: Personally Branding Yourself and Expanding Your Target Market Connections
When many people start in their business they spam their links and business all over and this does little to bring in leads or sales and in most cases ends up pushing people away from you rather than attracting them to you.
Ideally you should be branding you for several reasons. One reason is that your business might not be around forever. Obviously you want your business to be around long term, but sometimes that can be out of your control.
If you only brand your network marketing business and something should happen where that company goes out of business or you decide to do something else, all your time you spend trying to brand that business instead of you will have been wasted.
In addition to that people want to do business with leaders and people, not just a specific business. When you brand you and become the leader others are looking for you start to attract people to you.
The second part of building your home business online in pillar two is expanding your connections with your target market. Establish who is your target market and then go out and start making connections with those people.
For example if you market weight loss and nutrition, start connecting with people who are interested in healthy living. If you are looking for new quality business partners, start connecting with people who are into marketing, business, personal development, leadership, among other things.
The larger your network becomes in your target market the more likely it will be that you end up connecting with someone who wants to do business with you.
Pillar 3 of Building your online business: Monetization Strategy
You are going to need to have an effective way to monetize your marketing online as well. Many people join their businesses and start putting out content without any real plan to monetize it.
You need to have a strategy for monetizing your online business through your content. If you put out a lot of content that’s good, but if there isn’t a process for those people to join your team or buy from you, you won’t make any money.
Begin with the end in mind. What is your end goal that you want to happen? People to join your team? Get your products? When you know your end goal, you can create content that leads people into that end goal.
Monetizing your business correctly can is an essential step of building a home business online.
Pillar 4 of Marketing your home business online: Content Marketing
Content is king when it comes to marketing your home business online. This is where you want to provide value to your target market.
Focusing on solving your target market’s number one questions and problems should be the foundation of your content. By centering your content marketing around this, it will start to attract people to you.
As Zig Ziglar said, “When you help people get what they want, you will get everything you want.” Leading with value for your target market will do just that.
Instead of just talking about how amazing your company and products are while marketing your business online, rather you should be solving problems and questions your target market has and then lead into your business, or products as the ultimate solution.
This will pull people to you, rather than push them away with overly aggressive marketing tactics.
Pillar 5 of Building your home business online: Follow up and Engagement
The 5th pillar of building your home business online is having an effective follow up and engagement strategy. All to often people in the home business industry become beggars rather than leaders when it comes to follow up.
As they say, “The fortune is in the follow up.” However, there certainly is a right way and a wrong way to properly follow up.
You shouldn’t be hounding your potential customers or business partners to buy from you or do business with you everyday. Nothing is more annoying when someone is reaching out to you constantly and you know the only reason is to get you to buy from them.
A much more effective way of marketing your home business online is to add people to your list and then consistently send them value based content.
When you do this it actually builds a relationship with your potential customers and then when timing is right they reach out to you, rather than you having to try and always hunt them down.
Pillar 6 of building a successful online business: Traffic
A lot of home business owners get overly focused on and become obsessed with getting more traffic. Traffic is definitely an essential part of building a successful business online, but it isn’t the first step you should be focused on.
I don’t know how many times I’ve heard people that are struggling in their home business that say things like, “I’d be doing better if I had more people checking out my site.” or “I’m getting a lot of people to my site, but no one is singing up.” or “My products are amazing and I have a lot of people going to my site, but no one is buying. So I think I need to advertise more.”
The list of could go on and on, but unfortunately these people have a traffic problem, they have an offer problem. If you don’t have a converting offer that your target market wants, it won’t matter the amount of traffic you send to it.
Many people make the mistake of having this be the first step they focus on and spend a ton of money on ads or things to get traffic, but they don’t have the other pillars in place first and they end up just wasting their money.
To build your business online successfully you’ll want to master the beginning stages and foundation pillars of online marketing and then move onto paid strategies.
Without the other pillars in place first what you are driving traffic to, won’t convert and you are going to just end up throwing your money away. There are all kinds of effective ways to get traffic for your business, but look at it more as a way to scale it, and build your audience faster once you have the other pillars in place for your business.
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http://www.coachmikemacdonald.com/leadgeneration
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