Achieving Marketing Greatness
When you own your own business or you’re just setting up, there always seems something extra that you could be doing. You might get sucked into a marketing ploy that’s the answer to everything. Or maybe it’s some accounting software guaranteed to make life easier.
If you were to listen to all the experts and all the advice out there you might never get anything done. Instead you’d be worried about what you were doing wrong and how the competition clearly knew something you didn’t.
Thankfully, you keep a level head when it comes to these kind of pressure sales. However, when it does come to marketing yourself, what are the necessities? Do you know what are the fluffy extras, often dressed up as basic needs?
In this blog we take a short look at how to get the best from your marketing strategy without paying out for unnecessary extras or missing out on the absolute must-haves.
Website
Now it’s obvious you need a website whether you’re offering a service or a product. Once you start using them yourself you’ll know that some websites are much more accessible and easier to navigate than others.
There’s very little point in spending thousands on direct mail and advertising if, when customers hit up your site, it’s almost impossible to find the information they need. In some cases of poor website design every click seems to take them back to the same page.
If you’re heading up your website design single-handedly it can be tough. You may need to get someone on board who can see if it matches up to customer expectation. Look for some honest feedback on your website.
Have an expert take you through the minefield of deciding which page should go where.
There are plenty of options for self-build sites but if you want to save yourself time then look to an expert, such as prescott web design to do the work for you. If you’re going to spend money on one thing, let this be it. Your website is effectively your business card for anyone who comes across it.
Go through each page as if you were a customer and decide what you’d need and expect to see. Adjust it accordingly and keep tabs on visitor numbers and engagements to get a better idea of how it’s being used.
Image courtesy of Pexels
Market research
If you were going to spend a little more money on an area of marketing this would be the other thing. Every decision you make about how to run your campaign can effect your business. Things like where to place your ads, which social media platforms to use, and which to ignore are things you should address.
They all stem from the work you do around market research and more specifically getting to know your customer.
You may have the expertise yourself or have a small in-house team to help you, however you conduct this work do make sure you get it done. It’s worth every penny.
In short you need to know who the people are who are buying up your products or services. On the surface you might have no idea but dig down and you’ll start seeing some patterns. It might be age, geography, the kind of job they have or the social media sites they prefer. Whatever it is, the more you know about your customer the better placed you are to talk to them and anticipate their needs.
What is your customer avatar?
A good piece of market research will have created an avatar of your customer with a name, personal details, political persuasion and so on all filled in. You’ll know, roughly, how much your customer earns each year and even what drives them to buy your products and what would put them off.
It’s this information that you can use to target your ad campaigns on places such as Google. You’ll know what to say to attract them and what subjects should be avoided.
If you’ve been targeting all the social media with your adverts then this information will help you to double down on the platforms your customer actually uses, rather than wasting your resources on places they don’t.
If you have these two elements of your marketing plan sewn up and in place then everything else will stem from a great website and great research. You may want to check out this step by step marketing plan to grow any business.
You’ll know exactly where to place your expensive media adverts and where to avoid, you’ll know what to say to your customers through posts and on your website and you’ll soon find yourself connecting and building channels straight to your existing base and attracting new customers much more easily.
Tools to scale your business that actually work
While you’ll always be hearing about the newest and greatest marketing tools and strategies, there are a few foundation tools you’ll always need to market effectively online. Those are things like an email autoresponder, sales funnel system and CRM.
These are tools that you can use to add significant leverage to your business. With a sales funnel system you will be able to automate your lead generation, sales, and sign ups for your business.
The foundation is to give away a free lead magnet like an ebook, video series, PDF guide, etc. in exchange for their name and email address. From there you can set up an email series campaign that promotes your business and offers.
I’ll include a video below on some tips for building your email list fast, or you can check out this post. If you’d like to get a free 30 days of an email autoresponder to grow your business click here.
Follow these tips and you’ll soon stop worrying about what the latest marketing gurus say they can do, you’ll be well on your way to marketing greatness. As an extra bonus be sure to check out my Free Lead Generation Boot Camp here.
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