Best ways to advertise your business without spending a fortune
How to advertise your business is a tricky question and a lot of people just starting out are looking for the best ways to advertise your business. In this post you’ll learn some common pitfalls to avoid while you advertise your business.
Build up to the point of starting to advertise your business
All too often I run into people asking how to advertise your business and what are the best ways to advertise your business, but they are just starting their business. The reality is, most people should not advertise their business right away because they haven’t learned the right skills yet.
Instead of worrying about how to advertise your business online, ask yourself do you know how to network and prospect yet. The thing is most people don’t have the entry level skills mastered and they think that advertising their business will fix everything.
Unfortunately, traffic and scaling with advertising need to be the last steps of growing your business. Almost always you don’t have a traffic problem in your business you have a conversion problem.
Advertising your business has it’s own learning curve, so you better master the foundation skills first before diving into the advertising beast.
Wondering the Best ways to advertise your business? Ask yourself where are you advertisements going?
One common mistake I see people make when they advertise their business is that they are advertising to the wrong places. For example you may be in network marketing, and wondering how to advertise your business.
Well one thing you definitely shouldn’t do to advertise your business is to send them to your company replicated website or directly to your business presentation. Certainly the more people that see your presentation the better, but if you are sending them directly to a presentation with no way to follow up or track it, you’ll likely get little to no results.
Ideally you when you advertise your business you should be sending people to either a capture page to gather information and offer a lead magnet, or to content that promotes a lead magnet. When you send people directly to a sales page it will end up wasting a lot of your advertising budget without much for return.
Best ways to advertise your business: You probably don’t have a traffic problem
Another problem you may run into when you are starting to advertise your business is thinking that a traffic strategy will magically explode sales. Building traffic to your offers is actually the last thing you should be focused on.
There are six pillars of building your online business consist of personal development, branding, monetization, content marketing, followup, and finally traffic. If you don’t follow that order you are going to waste a lot of money and energy on advertising your business and trying to get traffic.
If your targeting is off or you haven’t established the other foundation pillars first, you are wasting your time advertising your business.
Use social media marketing as a way how to advertise your business for free
One of the best forms of free advertising for your business is through social media marketing. Certainly there are options to scale your business with advertising on social media, but you can market your business for free as well.
Now this doesn’t mean you spam your links on social media, but you need to provide valuable content on social media. When you lead with value people will engage with and share your content.
On top of that it’s a great way to advertise your business because when you use attraction marketing to promote your business your ideal clients start coming to you.
When you are marketing through social media you’ll start with providing value based content. Then you simply offer what you promote as a call to action. With this format it will help you advertise your business without being spammy or pushy.
People don’t like to be sold, but they like to buy. When you lead with value it helps them make the decision to buy on their own. This is the best way to advertise your business because it builds the relationship first. When you have the relationship first before you are trying to sell anything it works better.
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