Are emails worth anything or should you focus only on getting a phone number
Email marketing tips: should your main focus be only a phone number and nothing else?
Email marketing tips: While there is great value in a phone number, getting an email is also very important
A lot of people think that email is dead and that you should only care about getting a phone number. There is some truth to this in the fact that many people don’t open email as much as for some it isn’t really an effective way to reach someone.
However now with everyone having smart phones and immediate access to email and notifications right on your phone that is with you all the time, it can still be quite effective with those that do open them. Sometimes it’s not even important that your email is opened sometimes it is just the fact that your list see they get something from you and that you are there for them.
Email marketing tips: Online marketing and email marketing is just as much about relationships as offline marketing
A lot of people for some reason think that online marketing and email marketing neglects relationships. I would beg to differ and say that you can build a relationship and rapport with your list even when you aren’t physically with them. Sometimes even more then people you are with all the time.
When people plug into your email list and you do it the correct way, you should be providing value almost every day if not every day. By constantly adding value to your list you are slowly building rapport and that is the main thing you need to make sales and build a business.
A phone number is great but you can still get great results via email
People do business with those they know, like and trust. Obviously you can get to the sale faster through the phone because you can directly reach someone, however even with that route it isn’t always the best result.
I know personally I have had people who have been on my list for months, sometimes even years, and then they reach out to me asking about my business and products.
Email marketing isn’t a short term strategy, but if you are planning on being in business for long term and not just for a few quick bucks it can be a valuable resource.
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