Establishing Some Customer Loyalty In Your Business
Establishing customer loyalty is hard in this day and age. A lot has changed over the last 20 or so years, and now there’s no need for people to stick with one brand and one brand alone.
There’s a lot of competitors on the market, and there’s a lot of differing prices to hop back and forth to, so there’s no need for a customer to only use one shop. It’s a hard reality, but it’s one you’re more than capable of coping with.
And if you’re a small business, or you’re a startup with a plan, then you’re going to need to compete with some big names and big businesses in order to get the customers you need to stick with you.
And that’s a hard thing to do when you’ve got all the other facets of your business to get off of the ground at the same time! So in order to make it easier, this post has been put together just for you to use – here’s a couple of the best ways you can retain customer loyalty through your business practices.
Customers aren’t just credit sources; you need to make sure they’re long term options for your business. You can develop this customer loyalty by providing consistent value through social media marketing and other strategies you’ll learn in this post.
Have a Mailing List and provide value to them to build customer loyalty
If you have some customers on the record, make sure you’re always thinking about them in your marketing campaigns and for access to money off vouchers – it’s one of the best ways to show you appreciate someone for shopping at your store. And seeing as they’ve already purchased from you, they’re actual, relevant contacts to you.
So whenever you get a customer checking out at the till, ask for their email address. If you ask, instead of handing them a business card to try and remind them to sign up to a mailing list later on, you’re more likely to get the contact details, and therefore, the follow up leads.
Let your customers know that they can and should return to you, considering the amazing service you’re offering them. Be ever present on their mind by always being in their inbox, and have plenty of news updates about new product lines and ways they can save money on their future purchases.
And if you’ve got an ecommerce option, remind them you handle any packaging and shipping so they don’t have to!
Check Them Out in Record Time
If you’ve got some customers in your store, and there’s a bit of a line building with your one or two tills (you’re a small business, after all), make sure you’ve got another way to get the line moving.
If you don’t have a fast checkout service, and you don’t allow people to save a few more minutes than they usually would at your competitor’s store, you’re going to be in the same run of the mill like everyone else.
So to stand out from the crowd, and to prove to customers that they should come back to spend with you, have some portable chip and pin machines for someone to pay for their items through.
When you accept credit cards with Total Merchant Services, you’re never going to have a backlog of people to get through, and everything on the shop floor is going to be a lot more organised. And that makes for good business – everything is in place, your customers feel appreciated, and your staff have a better lobby presence than ever before.
People want to do business with people: Have live chat to develop customer loyalty
If you’ve got someone real on the end of the phone, or on the other side of the screen, your customers are going to feel a lot more appreciated by you. There won’t be any feelings of frustration from dealing with an automated service, and it allows you to garner a lot more feedback from the people you’re selling to.
Whenever one of your staff finishes up a session, all you have to do is ask for the person on the other side for a minute of their time to complete a survey or answer a couple of questions in return.
And when you’ve got a model like this to work with, you’re going to be in a much better position for getting people to come back to you. You’ll come off as trustworthy, and your business will actually have a face to it.
Establishing customer loyalty programs doesn’t have to be as hard as it sounds. As long as you’re smart about your methods, you’re going to have plenty of people wanting to come back.
Adding in a live video option to your social media marketing efforts can also increase customer loyalty and satisfaction, as well as build massive report with your customers. The more you can engage your audience with live chat, video, or messaging on social media, the more customer loyalty you can develop.
Did This Blog Help You? If so, I would greatly appreciate if you could comment below and share on Facebook
Facebook: facebook.com/coachmikemacdonald
Email: [email protected]
Considering Starting a Home Business?
Check out my Work With Mike Section
“I help coachable and teachable professionals become Financially Free and Live Full Time! Helping you create a better tomorrow through a better you!”
P.S. Are you sick of your team members, distributors and customers canceling their autoships and quitting your team? If you are, you should check out my upcoming webinar. “Why Your Distributors Cancel Their Autoship, Quit Your Team, and What To Do About It!” CLICK HERE TO REGISTER.
If you enjoyed this post, Establishing Some Customer Loyalty In Your Business, please retweet and comment below
