How to become a digital marketer full-time working from home
Have you ever wondered how to become a digital marketer and make a full-time living at it? Being a digital marketer has a lot of perks including the ability to work on your own schedule from virtually anywhere. Plus there are a lot of ways to do it. You can have a digital marketing business, provide a digital marketing service, or even work for a company as a digital marketing manager. In this post, you’ll learn how to become a digital marketer full-time via your own digital marketing business, providing a digital marketing service, or working as a digital marketing manager, and the digital marketing tools you need to do it!
The first step to starting a digital marketing business is to pick a product or service
How to become a digital marketer working full-time from home starts with choosing a business to promote. Start by picking some kind of business with a product or service you can believe in. Thankfully there are plenty of opportunities to make money online through a digital marketing business.
A few that I recommend are network marketing, affiliate marketing, or selling a digital marketing service. Likely you’ll start off with a network marketing or affiliate marketing business. Most people start with this because you can plug into an existing business.
This is helpful because you’ll have a system you can plug into and some of the digital marketing tools right away. Plus you’ll get those with minimal investment on your part. With a digital marketing service business, you will need a bit more expertise and track record of success.
For that reason, you won’t likely start with a digital marketing services business, but it is an option later on. I’ll cover how to start a digital marketing services business later in this post.
With that in mind, let’s jump into more on starting a digital marketing business with network marketing or affiliate marketing.
How to be a digital marketer with network marketing or affiliate marketing
Starting a digital marketing business from scratch is actually easier than you think. With the right digital marketing tools and business like affiliate marketing, you can be up an running in a few hours.
Network marketing and affiliate marketing are very similar. Both have a business that has products or services you promote and can earn a full-time income from home. The major difference is that with network marketing you can build a sales team and leverage people at work. With affiliate marketing, you are likely just working by yourself.
Both have the advantage of a business system and products in place and the back end logistics set up as well. With either of these businesses, you don’t need to build the back end support structure either. You don’t need to create a product, provide a customer service team, build a commission structure, or many other things that go into the set up of the business.
You can simply find a product or service you believe in, and then start promoting it, and start earning income. The startup investments are also very minimal compared to a traditional business as well.
If you’d like to learn more about starting a digital marketing business with network marketing, check out this post. How to get started in network marketing: 5 network marketing basics you need to know. As far as for affiliate marketing, you might enjoy my Affiliate Marketing Beginners Guide.
Once you’ve decided on what digital marketing business you are starting you need to know your niche
The foundation of how to become a digital marketer is to understand your target market and niche. Too many times I see people struggle with building their digital marketing business because they don’t know their target market.
Most people who struggle to make money with digital marketing do so because they try and market to everyone. The reality is when you market to everyone you really market to no one.
It’s probably true that most people could buy your product or service, but the reality is that most won’t. The people who do buy from you are those who have a problem that your business solves in their life.
Your job is not to convince the masses that they need to buy your products. Your job is to share your product with people who are interested in and open to what you have.
When you make that mental shift, sales become much easier. As a foundation to success as a digital marketer, study your target market and ideal customers. Then actually find out their problems and what they want. It will make marketing your business much easier and effective.
The next step of how to become a digital marketer full-time is to get the right digital marketing tools
You need the right tools for the job to be successful in anything. Being successful with a digital marketing business is no different. Imagine trying to build a home without any tools. How long would it take you?
Would it be faster or slower? It may be a bit cheaper to not use as many tools, but it would probably take years of extra effort. It also wouldn’t really be worth the few dollars you saved. It’s the same thing when you are building a digital marketing business.
One common mistake I see people make when they try and become a digital marketer, is that they try and do everything for free. Without the right tools, it will cost you time, which is more valuable than money.
Certainly, you might make a sale here and there without the right digital marketing tools, but if you want to go full time, you will need them.
A few of the digital marketing tools you’ll need are a website, a sales funnel system, and an email autoresponder. It’s true that most network marketing and affiliate marketing businesses give you a cookie-cutter website to promote, but those pages don’t always convert.
This is where the other digital marketing tools of your own website, sales funnel system, and email autoresponder come into play. You also need to improve your skills and knowledge. I’d recommend checking out this post as well. 5 Online Marketing Books You Need To Read As A Business Owner.
How to become a digital marketer and work from home using digital marketing tools
Now that you understand you need the right digital marketing tools to succeed, let’s breakdown how you use them. A website is important because you own it. You’ll be using this website to brand yourself and host your content, which can continue to grow your digital marketing business 24/7.
Owning your own website also allows you to use re-marketing through things like Facebook advertising and Google advertising. This is important down the road as you start to scale your business.
If you are just getting started and maybe have a tight budget, a sales funnel system can be used in place of a website. With that said, you definitely want a website eventually as it opens up many other digital marketing methods to make money online. An advantage of a sales funnel system is that it already has professional templates that you can just plug in your wording and content into without being a website designer.
This can be a huge advantage because it is simple to set up and you can keep your overheads low by not hiring a website designer. In conjunction with a lead magnet and email autoresponder, you can even generate quality leads and sales on autopilot. If you’d like to check out a free 14-day trial of a sales funnel system I recommend for digital marketers, click here.
How to use an email autoresponder to build your list and promote your digital marketing business
One of the other digital marketing tools I mentioned above was an email autoresponder. This tool allows you to have massive leverage in your business and help you to grow your business while you sleep!
We live in a world that runs 24/7 and as they say, “money never sleeps”. With the right tools in place, you can run your digital marketing business 24/7 as well.
One tool to accomplish this is an email autoresponder. A concept to understand is that not everyone who visits your site for the first time will be ready to buy from you. If you don’t find a way to capture their information and to remarket to them, they usually never come back to your site either.
However, with a quality lead magnet and email autoresponder, you have what you need to capture your site visitor’s info and bring them back regularly. Doing this will help you drive more quality traffic to your website and convert that traffic into sales. Scaling this process is how to become a digital marketer full-time.
There’s only so much I can cover on email marketing in a paragraph, so I’d recommend you also check out this post as well. How to grow your email list fast to make money online. If you don’t yet have an email autoresponder, but would like to set one up, check out this free trial of an email autoresponder I use and recommend!
Use content marketing to promote your business
Now as mentioned above, you need a reason for people to come back to your website to convert those who aren’t ready to buy immediately. Content marketing is the way to do it.
Another advantage of having your own website is that you can use it to blog. Blogging is a form of content marketing that when done right can drive traffic to your website and convert them into leads and sales.
It can also be used in conjunction with your email autoresponder to send out broadcasts sharing your blog posts. This can help to turn cold leads into people that know, like, and trust you, and those people transform into warm leads.
Warm leads are much more likely to convert and buy from you, and a big list of warm leads is one of the best ways to make money with digital marketing business.
Some of the basics of blogging as content marketing, are to lead with value first, answer your target market’s questions, and promote your business. Again there is only so much I can cover in a few sentences on blogging, but you should also check out these posts. Can Blogging Make Money? and Ways That You Can Use Your Blog To Market Your Business.
Now that you are getting results, run ads to scale it faster
Part of how to become a digital marketer full-time is understanding when to advertise and scale your business. One common mistake I see is people jumping into advertising too soon.
Most people decide on a digital marketing business to promote and haven’t learned the above strategies and don’t have the right digital marketing tools in place either. Most people who struggle also think that more traffic is the solution to all of their problems.
Getting more traffic can be part of the problem, but usually, you don’t have a traffic problem, you have a conversion problem. If you’ve followed all of the steps above and put consistent effort into your digital marketing business, you should be profitable. When you are profitable and converting leads, and are getting some organic traffic, that is when you start to advertise.
If you advertise too soon, you waste money, if you do it when you are ready, it’s like throwing gasoline on a fire! When you have the correct foundation in place advertising and more traffic can help you scale up your profits faster.
Advertising does have it’s own learning curve as well, so it’s best to only start it when you’ve mastered the foundation skills of building your digital marketing business first. That way you aren’t losing money going through the learning curve while also going through your marketing learning curve.
I’d also recommend taking some courses on advertising like Facebook ads, because an investment in a course to teach you what actually works, can save you hundreds in wasted ad spend. If you are looking for a good Facebook ads course, this is one I’d recommend checking out.
As your success grow you might want to start a digital marketing business providing a digital marketing service
If you’ve followed all of the above steps your business is likely thriving. At this point, you can certainly continue what you’ve been doing, but you may also consider adding on another income stream.
Since you’ve already proven yourself successessful it could be a good time to start providing a digital marketing service for other businesses. As you’ve gotten through your learning curve, and are making money from home, realize most people don’t have a clue.
So many business owners are just boosting Facebook posts, with no rhyme or reason, they don’t use email marketing or content marketing. Heck, most business owners don’t have the slightest idea of how to generate traffic, leads, or sales online.
Since you’ve mastered this, you now have the ability to provide this service to others at a premium price. Look at it like they are hiring you as their marketing department. Even if you do this part-time, it could be a few hundred to a few thousand dollars a month of extra income for yourself.
This is why a digital marketing service can be so flexible and profitable as a digital marketing business.
How to sell your digital marketing service
The great news is that if you decide to go this route and sell a digital marketing service, you already have the skills and tools in place to promote it. A word of caution though is don’t jump to this step until you’ve actually created some results for yourself first.
Nothing is more annoying to me when I run into people online saying they run a digital marketing service and have zero results in digital marketing. I’m sure you’ve gotten messages online from spammers saying things like “get 10,000 followers for only $5 with this amazing strategy…”. Then you go to their profile and they have 50 followers.
Trying to build a digital marketing service business with no success or knowledge in digital marketing is the equivalent to being a spammer. If you can’t build a profitable digital marketing business for yourself, how could you ever expect to do it for others?
You don’t need to be a millionaire before you help others as a digital marketing service, but at least know the basics and have some results. If you don’t, you won’t seem credible and people won’t hire you.
By the way, if you are interested in the done for you digital marketing services we provide for business owners, click here to learn more.
Apply your skills and become a digital marketing manager
At this point, you also have the option of becoming a digital marketing manager for a company or digital marketing agency. While this isn’t working for yourself, you can still enjoy many of the same perks.
As you learned in the digital marketing services section, most businesses struggle with marketing online. This means that it is an ever-growing market with a ton of job security. If working for someone else is something you are open to, you can apply all of the skills you learned above and become a digital marketing manager.
Many digital marketing agencies will also allow you to work from home and on your own schedule. Plus you could have other benefits like health insurance, and retirement options. Certainly becoming a digital marketing manager isn’t for everyone, but will the skills you learn marketing your digital marketing business, you can jump into a new and lucrative career.
Starting your own digital marketing business isn’t the only way how to become a digital marketer full-time. Working as a digital marketing manager for a business or digital marketing agency is another option!
Whatever you decide for how to become a digital marketer pick a strategy and master it
Regardless of the route you take of how to become a digital marketer from home, it all starts with mastering a strategy. I see a lot of people struggle for years because they get caught up in the shiny object syndrome.
They jump from strategy to strategy and business to business and nothing ever works. Stick with one strategy, and master it, get results, and then add on something else.
Many digital marketing strategies can work when you work them. However, if you try and work hundreds of strategies at once you won’t get results.
Don’t be a jack of all trades and a master of none. Master one strategy and get results and then “lather, rinse, repeat” and your business will stay profitable.
Also if you don’t yet have a digital market business, but would like to start one, check out this affiliate marketing business builder challenge.
Working from home full-time as a digital marketer is possible, and with these tips, you’ll be well on your way!
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P.S. If you don’t yet have an affiliate marketing business, but you would like to start one, click here to learn how to start a home business in affiliate marketing!
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