How to drive traffic to your website for free
If you’re wondering how to get more traffic to your website or even how to drive traffic to your website for free, you’ll need to use the strategies you’ll learn in this post.
Different ways how to get organic traffic to your website for free
One aspect of getting organic traffic to your website is that you should be creating value based content. Too many times people think that simply posting their company link or sales page is going to get them quality traffic to their website.
I hate to say it, but doing this form of marketing is just spamming. Sending cold traffic to a direct sales page, is probably one of the lowest converting forms of traffic.
Therefore the best way to get traffic to your website for free is to lead with value based content that solves your target market’s problems. If you’d rather start attracting people to your business vs hunting them down, you need to lead with value first.
When you create value based content, and then direct people towards an offer or someplace you want to drive traffic to, your conversions will be much better.
One of the best ways to get traffic to your website is with evergreen content
Now that you understand the effective way how to drive traffic to your website for free is through value based content, you probably want to know what kind of content to make and where. The ideal best way to get traffic to your website is through evergreen content.
Evergreen content is content that you can create once, but then it continues to work for you forever. A couple of these content marketing strategies for free traffic to your website include blogging, and YouTube.
These two marketing strategies are great, because you can make the content once, but then they continue to bring in free traffic, leads, and sales on autopilot. Video marketing with YouTube also is a great way to build trust, rapport, and credibility quickly with your target audience.
With your evergreen content you’ll also want to start taking advantage of SEO and utilizing keyword research to market your business. When you create content while utilizing specific keywords people are looking for, it can be a great way how to drive traffic to your website for free!
Using Instagram for how to drive traffic to your website for free
Instagram marketing is a very powerful tool you can use to drive free traffic to your website. You can actually do this to really drive traffic anywhere.
You could use this to drive traffic to your YouTube channel, lead magnets, webinars, and more. There are several ways to do this through Instagram. One foundation marketing strategy is properly using the link in your bio.
This is one of the few places you can actually put a link on Instagram. This means knowing how to use it properly is very important. One way to use it, is through a thank you message. When new people follow you on Instagram thank them, and then direct them to your bio.
How to get traffic to your website for free or to YouTube
For example you can use this to get more YouTube subscribers and free traffic to YouTube.
Say something like “I appreciate the follow! You may also want to check out my YouTube channel get even more free video training and tips to help you grow your business. You can subscribe by clicking on the link in my bio here @mikemacdirect”
What’s cool, is that with this strategy you can actually link to your bio through your username. In this example @mikemacdirect. So in two clicks, you could have someone subscribes to your YouTube channel.
You can use this to direct them to your latest blog post or even your website or a capture page. It’s a very simple marketing strategy that you can implement. It’s a great way how to get free traffic to your website, even with a brand new Instagram account.
Another way how to get traffic to your website through Instagram
Another cool way to get traffic to your website for free through Instagram is with Instagram stories. Now you can certainly promote for your Instagram followers to go to your website through stories at any time. However, to have an active link you need at least 10,000 followers.
This Instagram marketing strategy might not be available to you immediately. As your following grows, it can be another great way to get free traffic to your website.
You could actually do an Instagram live giving a few tips from your latest blog post, and then telling your viewers to head over to your blog through your story.
Once you have 10,000 followers you can create pictures through your story and then actually attach a link to it. When you do this, people that have viewed your story can simply swipe up to head right to the link of your choice.
The Downside of Instagram stories as one of your free traffic strategies
As you’re following grows on Instagram, Instagram stories are another great free strategy to drive traffic to your website. The downside to this is, you can only do one Instagram story per day and it lasts for 24 hours.
If you do decide to use this strategy make sure it counts, as you won’t be able to change it for at least 24 hours. Also typically it takes awhile for your followers to come through and view your story. Because of this, you may consider using the strategy to promote things a day before they happen.
For example if you want to get webinar registrants the day of, using your Instagram story might not be the most effective strategy. You can get some registrants, but a large amount of viewers of your story may see the information too late.
If you’re just getting started Instagram you might want to check out my full post on Instagram marketing strategies here. I also put together a free training course on Instagram marketing as well if you’d like to learn how I grew my following is over 23,000 people and generate leads on Instagram click here.
Twitter Marketing as another great way how to get organic traffic to your website
Twitter can be another great marketing strategy to get free organic traffic to your website. The cool thing with Twitter is, you can set up things like an auto poster to distribute your content throughout the day.
This is a huge time saver, and can create a lot of leverage. It also can drive free organic traffic to your website. As your following grows on Twitter, it creates a potential for it and enormous audience to see your content.
One strategy that works well on Twitter is to simply share your blog posts on a regular basis. As you’re following grows, that’s more people that are exposed to your content for free.
For example if you had 10,000 followers, every single tweet has the potential to reach 10,000 people at once. Obviously not everyone will go to your website, but as your following grows, so will your traffic through Twitter.
Another cool thing with Twitter marketing is that it’s not stuck behind a paywall. Other platforms, like Facebook for example, continue to move in this direction. Facebook marketing is a very powerful strategy, but opportunities to drive free traffic to your website through Facebook have dramatically decreased.
If you’re looking for a way how to get free traffic to your website, I definitely recommend using Twitter marketing as one of your strategies.
If Twitter marketing sounds like something you’d like to use to grow your business, I’d recommend this course. With what I learned through this Twitter marketing course, I was able to generate thousands of leads through Twitter on autopilot.
Downsides on how to drive traffic to your website for free
Now free traffic is great and it should be one way how to get traffic to your website you are using, but there are some down sides. The biggest downside to building a free traffic system to your website is that it isn’t really free.
Sure you might not be putting money into it, but it does cost time. The hardest part about using free strategies to drive traffic to your website is that they don’t happen overnight. It takes time to build up.
Most people quit too soon when they are using free traffic strategies especially when they are passive strategies. There are always to sides to building your business, active and passive.
Active methods should be the foundation as you are getting started and passive should be doing something along side of your active strategies. This could be things like posting in groups, making YouTube videos, writing blog posts.
Those can be both active and passive strategies, but the passive side can take a long time to get rolling. You cannot have an instant gratification mindset when it comes to driving traffic from passive strategies.
Starting out passive strategies won’t be the best way to get traffic to your website, but overtime that will flip. That’s why a combination of active free strategies and passive free traffic strategies are is key.
Is paid traffic worth it and is it the best way to drive traffic to your website?
There are several advantages to using paid marketing for an effective way how to get traffic to your website. There are also disadvantages to paid traffic as well, but often they come from not being ready for paid strategies.
Lets start with the disadvantage of using paid strategies of how to get traffic to your website. A big disadvantage to this is that, like free traffic strategies, paid strategies have a learning curve.
You are going to have to continually test and track and see what’s working and what’s not, and that could take time. If you are just starting out and don’t have a decent budget, you will burn through a lot of money going through your learning curve.
This is why I suggest starting with free traffic strategies as one of the best ways to get traffic to your website starting out. You need to learn how to get conversions on a free basis, before you jump into paid strategies.
Advantages of using paid strategies as a way how to get more traffic to your website
Paid advertising can be a great way how to get traffic to your website fast, because it starts happening instantly. As soon as you turn on your ad, you’ll start to drive traffic to your website.
The more your advertising budget is, the more traffic you can drive to your website. Now you first need to have your ads be going to something that converts, not just to your company’s replicated website.
When you start advertising you need to be sure your targeting is correct. Another advantage to using paid strategies is you can remarket and retarget your previous viewers.
This marketing strategy can help you turn your cold audience into a warm audience faster. Doing this can result in more leads, sales, and sign ups for your business.
Overall just understand that if you are looking for the best ways to get traffic to your website, both free and paid strategies work, but don’t expect overnight success. Both forms of how to get traffic to your website take time, to learn and implement.
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