How to Get Traffic To Your Affiliate Marketing Offers
If you would like to succeed in affiliate marketing, you have a huge competition to beat. There are several people who had the same idea at some point, but only a small proportion of them will succeed. You will need courage, persistence, and systems thinking if you would like to earn affiliate commissions. If you are a beginner, below you will find a few tips on how to make the most out of your advertising budget and resources.
Focus On One Niche
One of the mistakes people make when starting up with affiliate marketing is that they focus on too many offers and sites. If you are involved in CPA marketing, you will need to be prepared for an offer to be pulled or withdrawn at any time.
This means that you will need to change or redirect all your links, and this might take a while. If you are familiar with one market already and can create content around the offers, that will be your obvious choice. When you are a beginner, you should avoid spreading yourself too thin.
Having congruent offers is another essential aspect to being successful in affiliate marketing. For example, if your niche was in health and fitness, it probably wouldn’t make sense to offer a product that was about cryptocurrency.
You need to build out offers that are solutions to your target market’s problems and help them get better results. Shift your mindset from how can I sell this person to how can I help this person.
Create a Landing Page for your Affiliate Marketing Offers
Another thing that startup affiliates forget about is to brand themselves as well as the company offering the products and services they are promoting. You will need to create a gateway page, or landing page instead of simply sending traffic directly to the affiliate offer.
This will let you capture interest and create reciprocity with your audience. You might decide to create a blog or a social media account, so you can market your offers over and over to the same people.
This means that simply spamming out your affiliate links to everyone online doesn’t work. If all a company needed to do to bring in more affiliate sales was spam their links, they could do that without you.
Having your own website, blog, and social media presence can help you market your affiliate links without being spammy. Create content that brands you, not just your products or business, and then promote your affiliate offers on the backend.
Build Your Own List
The money is in the list, and the bigger yours is the more affiliate commissions you will secure over time. You can use your landing page to build your own list and to create a list of people who are already interested in the topic you are writing about.
After this, it will be much easier to sell them using autoresponders and email marketing campaigns. The affiliate offer might be canceled, but – if you have an engaged list – you can still find a way to make money off the relationships you have built with your audience.
The foundation to building your email list starts with creating a lead magnet. A lead magnet is something of value you will exchange for your target market’s name, email and phone number.
By giving this lead magnet away through a sales funnel system, you can even start to grow your business on autopilot. If you’d like to learn more about setting up a sales funnel system for your business click here
There are all kinds of things you can give away for free to accomplish this. Things like ebooks, audio trainings, video series, PDF guides, and more. Ideally, you’ll want to use something you can make once and give it away repeatedly forever.
If you’d like to learn a simple strategy on how to create an ebook for free, which you can use as your lead magnet, check out the video below!
Add Bonuses
People want to do business with people, not just buy a product. As you develop your relationships with your list the more likely they will buy from you vs someone else.
If you are promoting a popular affiliate offer, chances are that you are not the only one. Instead of simply sending your visitors to the generic page, you will need to make your offer stand out.
Add bonuses, even if it is just a short pdf file that helps them make the most out of the product or service. Give them something extra; something that will make them buy from you and not other affiliates.
With these bonus offers in mind, you may want to consider offering things that you can scale as well. Often when you are just getting started you may have a bonus of your time like a coaching call.
Things like this can be a great bonus but remember as you scale you likely couldn’t offer a bonus related to your time. A coaching call if 100 people bought from you or 1000 just wouldn’t be possible to deliver on.
Consider offering bonuses that you can create once and use repeatedly forever.
Use Social Media Traffic
One of the best ways of getting traffic to your affiliate offers is using social media. If you are trying to maximize your return on investment, you will learn how to win the social media game and get the maximum engagement and conversions. Social media traffic is a great way of starting your business on a shoestring budget.
You can reduce the risk of starting your affiliate marketing business if you test your offers on free social media traffic first, before you would scale up your operations.
A common problem people face with marketing on social media is that they get stuck in pitch mode. People come to social media to be social, they don’t come there to be advertised to.
When you come across as pitchy, needy, or desperate in your social media marketing, you actually push people away vs attract them to you. Follow the 80/20 rule of 80% of your content is value-based, and 20% is focused on promotion and selling.
This is really the foundation of attraction marketing and drawing in new leads and customers through social media. If you’d like to learn more specifics on implementing attraction marketing in your business, check out my free ebook below!
Test Paid Traffic
Once you have figured out how your offers perform on warm, free traffic, it might be time to test them on paid campaigns, Always start small, and make the most out of your business resources.
Split testing and investing in PPV traffic or social media campaigns will help you identify your ideal client and audience, so you can tailor your language and brand messages to the needs of your market.
It is enough to master one paid traffic source to make it in affiliate marketing. If you’d like to learn more on implementing free traffic to grow your affiliate marketing business check out my post on how to get traffic to your website for beginners.
Paid traffic has it’s own learning curve, and most people try and jump into paid traffic too early. If you haven’t mastered the free organic traffic for getting leads and sales, you shouldn’t start paid advertising.
Throwing advertising dollars at an offer that doesn’t convert organically won’t magically make it start converting. So master the foundation skills of marketing first, and then use paid traffic as a means to scale.
Advertising online can be tricky, so if you’d like to learn some of the best ways how, I’d recommend this Facebook ads training.
Use Influencer Marketing
If you would like to get help with spreading the word about your affiliate business, you might want to team up with influencers, You can find them online and in directories.
You should look for profiles of companies like this online to determine what type and quality of traffic you could get out of the collaboration. You can find popular offers that will help you make the most out of your reach, get you new followers and signups, as well as qualified and targeted traffic to your affiliate offers.
If you are new to the world of affiliate marketing, chances are that you are looking to find cheap and effective ways to get traffic to your offers. Consider the above tips and build your marketing empire online.
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