How to Respond When Someone Asks What Do You Do in Network Marketing
Something people struggle with while building their business is how to answer “what do you do?” and how you answer what do you do in network marketing can either make you sales or cost you sales.
No one cares what your title is…
Here’s the thing, people for the most part really deep down are focused on their life and how it could be better and how to fix their problems.
Not to say people don’t want to help others or anything like that, but if you are talking to people your focus should be on how you can help them rather than how great you are.
Like the great book “How to win friends and influence people” talks about, you need to be interested not interesting. Finding out more about people and how you can help them is way more important than trying to impress them.
The goal when someone asks what do you do
Your goal with this type of explanation of what you do is to generate curiosity and get the people who are actually interested in what you have, to want to know more.
I’ve found that when you try and impress people with a fancy title or being super over the top when explaining what you do, it doesn’t create curiosity, it actually repels people.
Have you ever tried to explain what you do and got only crickets? Well I’ve been there and before I started focusing on how I help people and provide value, that’s what happened all the time.
I used to market nutrition and I would say things like I’m a nutritional consultant, or registered nutritional consultant, when people asked what I did. These were both true but it really did little to generate interest or even start a conversation.
A proven format for talking about what do you do in network marketing
If you want to frame what you do in your business either from the business side or product end of things you can follow a general format of you know how (insert problem of your target market), well what I do (insert solution of how you solve that problem).
For example let’s say you promote nutrition and weight loss. You’re description of what you do might sound something like, “Well you know how most people struggle to keep their weight down and keep fit after 50? Well what I do is help people lose weight and stay in shape when most people have given up on reaching their fitness goals.”
When you lead with this format you aren’t focused on a fancy title or how great you are, instead you are focused on what you do to help people and overcome common issues people have. If you do this and someone can benefit from how you help people you are far more likely to generate a conversation and more interest in what you do.
This can quickly help you qualify prospects you are talking to and see if there is an interest in what you have before you try and even invite them. A common problem people have is trying to invite people who aren’t even open and this can help eliminate that problem.
Avoid hype when you are talking about what you do in network marketing
So many times I run into people who are excited about their network marketing business and all they do is throw around hype words. “I have the most amazing company.”
“These products are revolutionary.” “Our company has the highest paid compensation plan out there.”
“So many top earners are with our company.” “There are people making $10,000 a month right now with this.”
And on and on it goes. When you lead with hype you are really focusing on features of your business, and in reality that’s something your prospects usually don’t care about.
In reality when you are recruiting for network marketing, you need to think of your prospect and what’s in it for them, not hype.
Struggling with network marketing prospecting? Focus on what’s in it for them
Hype words and titles are really just trying to puff you up and make you feel important. The last thing you want to do while recruiting is portray how great you are, vs how much you care about the person.
Find out what someone needs wants and has to gain by getting your products or joining your business. “Seek and ye shall find.”
The more questions you ask while prospecting for network marketing the more things you’ll find that you can offer. Don’t be in such a hurry to pitch your business.
Too many times people struggle with network marketing recruiting because they are in pitch mode and are just looking for the sign up.
Network marketing recruiting tips: When people see you as a hunter they run, when they see you as a fisher the come get your bait
Network marketing recruiting effectively is a lot like fishing. You want to throw out the right bait and attract the people to you.
Most people when they are prospecting for network marketing are hunting not fishing. Would you rather have people coming to you wanting to know about your business, or would you rather have to chase and hunt people down.
Of course you’d rather have them come to you. When you treat network marketing recruiting like fishing prospects start to come to you.
When you are focused on how can I sell this person rather than how can I help this person, people feel chased. As I said above, when people feel chased, they run away.
This is why you need to shift your mindset when you are prospecting for network marketing. Come from a mindset of how can you help and solve your prospects problems, and it becomes a lot easier to share your business.
Grow your network marketing business and recruit more effectively with attraction marketing
One of the best ways to grow your network marketing business is through attraction marketing. If you feel like you have run out of people to talk to, or maybe all of your best prospects won’t listen, attraction marketing could be your solution.
If you are looking to build your network marketing business online, you should check out this post on online marketing essentials. One concept that is a clear essential for building your network marketing business on social media, is a way to generate leads.
The best way to generate leads through attraction marketing is to offer lead magnets you target market wants. A lead magnet is something of value you give away in exchange for someone’s name, email, and phone number.
There are many ways to do this for network marketing recruiting, but think of your target market’s pain points and problems. Then you offer something as a solution to those behind an opt-in page.
If you’d like to learn more about tools you can use to create opt-in pages and lead magnets like this, check out Clickfunnels as a viable option. You can even get a free 14 day trial for it here.
Network marketing recruiting tips: Examples of how to get leads with lead magnets and have more people to talk to
Let’s take the example of a nutrition or health based network marketing business. Your ideal customers or business partners are probably going to want to use the products correct?
Well a great product testimony is fuel for building a large organization. So if you promote health and wellness and weight loss, finding customers to lose weight using your product is key.
So in this example you’d create a lead magnet along the lines of something like, “10 simple workout plans you can do in 10 minutes a day to lose 10 pounds fast!”
Again, if you put this kind of lead magnet behind an opt-in page and started getting leads from people who downloaded that training, you’d have a very highly targeted lead. Someone downloading an exercise guide to lose weight, is probably a perfect fit for someone to want your weight loss product.
After they opt-in, you have all their information, so you can just simply call them and sign them up for your business!
If you’d like to learn more about how to set up a lead generation system like this for your network marketing recruiting process, Check Out My FREE Lead Generation Boot Camp HERE
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P.S. Do You Struggle With Objections? Are you Sick of Getting No’s while presenting your business? Check out my training on How to Overcome Objections in 7 Easy Steps
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