Is online marketing not a relationship business?
For some reason a lot of people seem to think that they shouldn’t do online marketing because they are in “a relationship business”.
If you think online marketing isn’t a relationship business it’s because you are doing it wrong
A lot of people don’t get that regardless of where they meet or talk to people, they are in a relationship business. I’ve spoke to several people who the second you ask about how they build their business they start talking about how they focus on relationships first before they talk first.
I apologize for being rude, but there isn’t a need to actually tell people that. It would be like going on a first date and saying “just so you know, I’m going to get to know you first before I try and kiss you”…this is just common sense and it’s weird to say that to someone.
A great tip for online marketing or building your offline marketing
Don’t be weird! So many people have become pitch monsters and so needy and desperate in their online marketing which is why so many people talk about a being in a relationship business.
Of course you want to build a relationship and rapport with your prospects but you can do that with providing value and content. The great thing about online marketing is that your content and value can be working 24/7 for you and you can automate the distribution in many cases.
You still have to do the work to create it, but once it is out there it can be working 24/7 – 365 to build rapport with people and generate leads for your business.
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