The Top 4 Reasons Why Email Marketing Is Important
Have you ever wondered why email marketing is important or how to use email marketing in your business? Well this post I’ll cover some email marketing strategies and why email marketing is effective for building your business.
Why Email Marketing Is Important: You own your list
There are so many social media platforms out there today where you can build a business, but very few do you actually own. Why email marketing is important to the growth of your business is that you own it.
There are 3 foundation strategies to building your business online, build, engage, sell. Why email marketing is effective for the growth of your business, is that you can actually do all 3 with email marketing.
On top of being able to do all 3 foundation marketing strategies to build your business, it can never be shut down, or taken away from you. You might spend a lot of time, energy, and money building on other social media platforms, that could be gone overnight.
The last thing you want to have happen is putting everything into a platform that will be obsolete a few years from now. That’s why email marketing is important, as well as a blog because you own them and they will be around forever.
Why email marketing is effective to grow your business: It can develop relationships with your audience
You can create content that works for you 24/7 that can help you generate leads and grow your email list. This is building your audience.
You can also send value based content to this list to develop trust, credibility, and rapport. Doing this will help transform your list from cold prospects, into warm contacts.
All things being equal people tend to do business with those that they know, like, and trust. Why email marketing is effective is that it can help develop your tribe.
People who don’t like you or your content, don’t stay on your email list. Most people who are just getting started with email marketing get worried when someone unsubscribes from their email list.
Certainly if you are doing something specific that are causing people to unsubscribe that could be bad, but usually those people just aren’t a fit for what you do. So this is just a step in your qualification process.
If someone doesn’t want the free training and value you offer, what kind of likelihood do you think they are actually going to join your business? Probably very low right?
One of the biggest mistakes people often make while building their business is that they spend too much time with the wrong people. The audience you are building through email marketing, that stick around, are a great group to spend time on.
Why email marketing is important is that it gives you leverage
There are a few major things that the wealthy use to make money, people at work, systems at work, or money at work. Most people building a home business don’t have mountains of money to put to work, or people at work.
However, why email marketing is effective is that you can start to put systems at work to build your wealth. Imagine that you have built a list of 10,000 names and numbers, and you wanted to let them know about a new product launch.
How long would it take you to call each individual person? Months? Years? The end of time?
This method doesn’t have much if any leverage. With email marketing though, you can send one email out to 10,000 people with just writing one email!
Sounds like a much better use of your time doesn’t it? It might take you 10-20 minutes to write a quality email, but then once you hit send, it goes out to all 10,000 subscribers.
Even if a small fraction of people open it, and smaller still read it, you could have new sales coming into your business in a matter of minutes. That’s why email marketing is so important, it creates systems at work and leverage in your business.
Why email marketing is effective is that you can set up sales on autopilot
In addition to leveraging your time though sending bulk emails and reaching a large amount of people, why email market is important is that you can develop systems of selling on autopilot. You can develop a system where once someone signs up for your email list, you can continually drip value and offers on the.
Many people that you don’t have any relationship with, will not buy from you on their first exposure. This is why email marketing is important because it gives you the chance to have multiple exposures and build value on autopilot.
You can create an email series that provides value for a number of days in a row. Each day will help develop more trust, credibility and rapport with your new subscriber.
Each day that they happens it can pull them closer to buying from you as you solve their top problems. These email subscribers will see the true value you have to offer them and after a few days time some will buy from you.
At the same time, even if they don’t buy from you right away, and they continue to get value, when timing is right for them to take action, who do you think they are going to buy from? You or some stranger that has built no relationship with them. Obviously it’s you.
When you lead with value based content that serves your target market and deliver it on a regular basis to your list, it is a recipe for success. This is why email marketing should be implemented as a cornerstone of your business.
By now you understand the value of email marketing and why you should implement it in your business. If you are ready to get your first email marketing campaign set up, I’d recommend using this service.
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