Top 6 Marketing Strategies For Small Business
Are you looking for effective marketing strategies for small business you can implement today? Well in this post you’ll learn the top 6 marketing strategies for small business.
Set up social media profiles for your small business
One of the first things you should do as a small business owner is set up your social media profiles on the various platforms. It may or may not be a means of promotion you implement right away, but you want to be visible on them as one of your marketing strategies.
Many people spend hours a day on social media so having a strong social media marketing aspect to your marketing strategy makes sense for most businesses, especially small businesses.
Most small businesses don’t have a huge marketing budget just starting out, so social media marketing could be a great fit as one of your marketing strategies while marketing your small business.
Also if people can’t find your business on social media, it does seem a bit weird. In addition to that the higher followers and engagement you have on social media the move legitimate your business will appear.
This make setting up your social media profiles an essential one of your small business marketing strategies.
Blog as one of your top marketing strategies for small business
Blogging can be a great resource for exposure for your small business. On top of that there are several ways to make money blogging beyond the main products you sell.
When you blog you can capitalize on a few things. One you will get increased traffic to your site through SEO.
Another benefit to blogging is that you can start to create value based content that serves your target market. One of the best ways to generate leads and build your business is using the marketing strategy of blogging.
Why blogging is one of the best marketing strategies for startups is because when you lead with value it can start to attract your ideal clients and customers. Plus every time you create a new blog post it’s like another tiny billboard out there advertising your business 24/7.
This is very powerful and while it isn’t an overnight strategy, blogging can really compound over time and should be a part of your small business marketing strategy.
Build a list you own for your small business marketing
An email list is one of the most powerful things you can have as a small business owner and should be a essential part of your marketing strategy. This is slightly different than building a following on social media accounts, which is great, but with those you don’t own it.
Owning your list is much different than building a following on social media. While social media marketing can be a very powerful marketing strategy in your business, you don’t own those platforms.
This means that at any time you accounts, could get shut down or those platforms could also become irrelevant as well. Think about MySpace. It was very popular for a time, but no one uses it at all any more.
If your small business marketing strategy was centered around MySpace, it would have been great when it was popular, but useless today.
This is why it is essential to be building a list that you own along side of marketing your business on social media. There are other lists that can be effective such as a messenger marketing list like with Many Chat.
The open rates on things like that are very high, but again you still run the risk of not actually owning those lists. So it can be another step of your small business marketing strategy, but also be building an email list that you own as well.
Pick one marketing strategy and master it before adding others to your marketing plan
Now in this post alone you’ve already learned a few marketing strategies for small business, but one thing to understand is that you want to master and focus on one marketing strategy before branching into many.
As small business owners it can be tough to not get caught up in the shiny object syndrome and want to do every cool marketing strategy we see. Unfortunately when you do this you’ll end up hurting your results.
You’ll want to focus in on one marketing strategy first, and master it, before adding on other marketing strategies. The reason is that there is a learning curve with these strategies and without a set marketing plan in place you can end up spreading yourself too thin.
When you focus on one marketing strategy for your small business and learn it effectively it is much easier to add on a second one. The main thing to remember is that strategies change, but principles don’t.
With this in mind, once you are getting results from one strategy it can be simple to add on others.
Marketing strategies for startups: use video marketing and a youtube channel
Video marketing should be something you implement in any of your marketing strategies for small business that you decide to go with. You can really integrate video marketing into almost any marketing strategy you decide to use.
There are a lot of powerful reasons why you should use video marketing as well as starting a YouTube channel. Video marketing is one of the best ways to build trust, rapport, and credibility with your audience so you’ll want to make it an integral part of your small business marketing strategy.
When you use a YouTube channel for your content, the great thing is that it is a form of evergreen content just like a blog post. You can even combine your YouTube videos with your blog posts to double dip on the evergreen content.
In addition to that YouTube is actually the number two search engine in the world next to Google. Most people don’t think of YouTube like that, but you can get very highly targeted traffic from YouTube for your small business.
Marketing strategies for small business:
Focus on income producing activities for your small business
Finally the last of the top 6 marketing strategies for small business is to focus on income producing activities. Many small business owners can get off track and start to do busy work, rather than income producing activities.
For most small businesses your income producing activities consist of actually talking to customers. There are two sides of this, active prospecting and passive marketing.
When you are just starting out your marketing strategy should focus mostly on active prospecting. This is having conversations with new potential customers. As your business develops, you can spend your time talking to leads that came from your passive marketing.
The passive marketing you want to set up is through your evergreen content mentioned above. This will help you start to get leads on a passive basis for your business.
With the right marketing ideas in place you can even get sales with your passive marketing as well. The downside is this passive marketing takes time to build up and start working for you. For that reason your major focus starting out should be on things that are actively income producing.
You can focus your passive marketing efforts during non-peak income producing times, like early mornings and late evenings. Your passive marketing strategies work for you on a 24/7 basis. This is why working on them on the on your off times is ideal.
Implement these marketing strategies for small business and watch your business start to flourish!
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