Top 7 Digital Marketing Strategies For Pest Control Services
Plenty of digital marketing strategies for pest control services exist and choosing how to prioritize your marketing budget can seem challenging. The good news is that many digital marketing strategies can fit into your pest control marketing plan. In this post, we’ll show you the top 7 best digital marketing strategies for pest control services.
1. Optimize your pest control website for conversions
One of the critical foundation digital marketing strategies for pest control services is a pest control website that is optimized for conversions. This marketing strategy is important because it is the first place people will research your company.
Most people you talk to about your business for the first time will not be ready to hire your pest control service. Often they will be in “research mode” and will want to learn more about your pest control company before they hire you.
This is normal, and you should be prepared for this step of the buyer’s journey. Part of this preparation is to build a pest control website that has a professional design, but that is also structured to generate pest control leads.
Your pest control website will work like your marketing hub and is an essential foundation for your pest control digital marketing strategy.
2. Local SEO
Local SEO is a great digital marketing strategy for pest control services as it can attract highly targeted local pest control leads. This strategy involves developing your local online presence and a foundation of that is building your Google Business Profile.
This is one of the best digital marketing strategies for pest control services because it can help your pest control business show up in Google Maps. If you have ever searched for a business near you, likely the first search results are a Google Maps listing.
When most people are researching a pest control service to hire, they are going to start with the top results on Google Maps. The key to getting in those top listings is optimizing your local SEO. You can do this by optimizing your Google Business Profile, listing your name, address, and phone number on your website, and building location pages.
A location page is an overview of your pest control services catered specifically to a city you do business in. The key is to build pages related to cities and areas your ideal customers actually search for. We’ve seen a common mistake around building location pages dedicated to counties and zip codes. These don’t really work because most people don’t search using those terms only using terms like “pest control near me” or “pest control in (New York City)”.
Optimize your website and digital marketing strategy for local SEO and you’ll be attracting local pest control leads in no time!
3. Onsite SEO
The SEO on your pest control website also consists of optimizing for keywords for pest control in general not just local SEO terms. For example, a key strategy is to optimize your site for various pest control services you offer.
For example, if you offer bed bug removal services, you should create a dedicated pest control service page for bed bug removal. This page should outline your process, any special steps, or key differences your pest control company offers that make your company stand out.
Also, include some real photos of your pest control technicians in action removing bed bugs or performing the service that page is dedicated to. Having real photos can build a lot of credibility, authority, and trust with potential customers looking to hire your pest control business. Be sure to tag these keywords with alt text and descriptions containing the keyword you are trying to optimize that page for.
The pages you build to optimize your onsite SEO should target the most relevant high-volume keywords for pest control. This can attract your ideal customers with the highest buying intent to your website on a regular basis.
4. Content Marketing
Content marketing is the next digital marketing strategy for pest control companies you should implement. This content marketing strategy starts with building content like blog posts on your pest control website.
The great thing about blog posts is that they can educate your potential customers and sell your pest control services in a non-aggressive manner. Most people want to do business with pest control companies that they feel are experts. The more value-based content you can put on your website that answers common questions and that helps solve pest-related problems the better.
When people are deciding between which pest control service to hire, and they see one as an expert compared to another they will hire the expert. Price is certainly a factor, but for most people, they want to hire a quality company they know does great work.
Your content marketing strategy can build that credibility and attract people to your website through SEO. The great thing about blog posts is that you can target additional “long-tail keywords”. This means you can target relevant terms that have a high buying intent outside of your standard keywords for pest control.
For example, you could make several blog posts around topics of warning signs for pests. These keywords might not be searched at high volume like “pest control service”, but those who are using those terms are usually highly qualified.
Plus your pest control blog posts can be adapted to fit a video marketing format as well.
5. Video Marketing
Video marketing is another one of the top digital marketing strategies for pest control services. Not only is video marketing a great way to build trust, credibility, and authority for your business it also benefits from SEO.
Your video marketing strategy for your pest control business should be very similar to your blogging and content marketing strategy. In fact, as mentioned above you can even use many of the same topics on your pest control blog for videos on YouTube.
People have different ways they like to learn and consume content. Some people are readers, others are visual learners, and others are auditory learners. When you optimize your digital marketing strategies to target each type of learner, you’ll see better results.
Your pest control videos can also be embedded into your pest control blog posts. This can help keep the attention of visual and auditory learners and can increase the time people stay on your website. This is also a ranking factor for pages from search engines. When your site ranks better it can help you generate more pest control leads.
Definitely utilize video marketing in your pest control digital marketing strategy.
6. Email Marketing
If you’ve followed the above digital marketing strategies for pest control services you’ll likely be getting a lot more traffic to your website. While that is a great thing, most people who visit your pest control website for the first time will not yet be ready to hire you.
This means you need a marketing strategy to capture those visitors’ information and a method to remarket to them in the future. Email marketing is the perfect digital marketing strategy for this purpose.
First, you want to develop a lead magnet to get people to give you their information. Asking someone to join your newsletter is great, but it often isn’t compelling enough to generate leads.
Instead, you should give someone of value away in exchange for contact information. For example, maybe you give away a pest-proofing guide or a free pest inspection away in exchange for a name and email.
Once people are on your email list, you can set up an email series that sends out your value-based content like your blogs and videos. Then just be sure to also include a call to action driving people to take the next step in your sales process. This could be requesting an estimate, scheduling a pest inspection, hiring your company for a barrier treatment, etc.
7. Paid Advertising
Another one of the most essential digital marketing strategies for pest control services is using paid advertising like Google Ads and Facebook ads. Paid advertising can be a great way to get pest control leads quickly and scale your pest control business.
When you have implemented the other digital marketing strategies above paid advertising is the next logical step as your foundation marketing is in place. Now this doesn’t mean that you need to wait until you have every other marketing strategy in place before doing paid ads, but it can help maximize your results.
Typically running paid advertising for a pest control business will have a learning curve associated with it. This means that if you don’t know what you are doing you might waste some ad spend on trial and error. Even if you hire a pest control marketing agency that knows how to advertise your pest control business you will still spend some money on the optimization process on ads.
The good news is that when you hire a pest control marketing agency the optimization process is often much shorter than trying to advertise your pest control business on your own. If you’d like our help advertising your pest control business, click here to schedule a strategy call with our team and we can help you get more leads and customers for your pest control business.
Conclusion
Overall there are a lot of digital marketing strategies for pest control services that can work extremely well to grow your pest control business. The foundation starts with building a solid pest control website optimized for conversions.
Then you want to drive traffic to your website through local SEO, on-site SEO, content marketing, and video marketing. From there you’ll need a method to capture leads and to nurture those leads into people ready to buy. This is where email marketing comes into play.
With these foundation digital marketing strategies in place, you can further scale your pest control business with paid advertising. The best place to start with a small budget can be Facebook ads and Google Ads. Often this works best to hire a pest control marketing agency as they can cut down on ad spend wasted on trial and error and can optimize your ads for results quickly.
Implement these digital marketing strategies for your pest control company and you’ll be attracting targeted leads and clients quickly! Plus, if you want our help optimizing your pest control digital marketing strategy schedule a digital marketing audit with our team today!
