Top 8 Online Marketing Essentials To Build An Online Business
After years in the online marketing industry, I wanted to compile some of the top online marketing essentials you’ll need to build a successful online business. In this post you’ll Learn the top 8 online marketing essentials you’ll need for building an online business.
1. Make an Email Autoresponder and definite online marketing essential for your business
Someone online marketing essential is having an email autoresponder. if you haven’t heard it yet you’ll hear at a time and time again that the money is in the list.
Having an effective email autoresponder can really help you build that list. One thing to really understand is that when you have a list there’s a lot of power with that.
One key factor is that you own it. There’s a lot of social media platforms out there that are great, but if you don’t own it they can get shut down.
They can get taken away at any time, even after you spent years building something up. If it goes away and that’s how you base your whole online business on, you’re out of business.
With an email autoresponder, you can help you build that list of something that you own. What’s great is that you can market to that list on an ongoing basis.
Build value and trust through an email autoresponder
This is why it’s one of the most essential online marketing tools you need to grow your business. Now with an email autoresponder, you can build that list effectively.
By creating value-based content, which I’ll get to that in a bit of exactly how. With an email autoresponder, it gives you the option to build that list and then remarket to that list and provide value to them on a consistent basis.
Imagine that you could write one email, and it would go out to thousands of people. You could sell your products, promote your business, build value, build trust, build rapport and more. It’s very awesome to be able to do this with an email autoresponder.
Now there’s a lot of great ones out there I personally use AWeber but there are other great ones like in Infusionsoft, getresponse, MailChimp, etc. It really depends on the size of your list, and what kind of features you want.
Having an email autoresponder is definitely one of the online marketing essentials you should have with your business. If you’d like to get your first 30 days of Aweber for free, you can do so HERE. www.coachmikemacdonald.com/aweber
2. Develop a self-branded website for another online marketing essential to grow your business
Having a website is another online marketing essential that you want for building your business. Again along the lines of an email list, you own it.
So again this is very essential because you can build up content over time on your site. You are going to use your website really as a hub to grow your online business.
What’s cool too, is you can create a website that you can brand yourself. This will start positioning yourself as a leader in your industry and in your Marketplace.
When you create content on a regular basis, it’s going to continue to drive traffic to your website. Especially if you have an online business, or you’re an affiliate marketer or Network marketer, you want to have your own website.
If you don’t have your own website that’s branding you, you most likely just have a website that’s duplicated from the company. That’s really not the best way to build your business.
You really want to have a website that you can brand to yourself, that you own. In the long term, you definitely want this as a part of your business. Over time you may promote different things with your online business.
You may switch companies, or you might want to promote another business, and if you have branded that specific business and not yourself on your own website, you’ll have to start over.
This will cause you to start over, again, and again, and again, anytime you want to promote something different. This is why you want to have a website that you own, and that you can promote.
As an online business owner, having your own website is another online marketing essential.
3. Have capture pages for lead generation as another online marketing essential to build your business
Another online marketing essential that you want to have to build your business effectively online is capture pages and Lead magnets. This is an effective way to grow your business with attraction marketing.
Now, what is the lead magnet? Basically, a lead magnet is where you create some type of value-based content and in order for your potential customer or prospect to access it, they need to enter their name and email.
Requiring this to access that free training or a free product or whatever it is that you give away can help you generate leads for your business. Having capture pages to do this can help you build your email list.
These leads will go right in your email autoresponder, and again you can remarket to this list repeatedly. This is especially valuable because when someone opts-in to one of your pages, they are going to be a very highly targeted lead for your business.
From there you can offer your products and services to your ideal customers that have joined your list. There are several great programs that you can build capture pages with, such as, Clickfunnels. or My Lead System Pro.
Go HERE If you’d like to check out a 14 day trial of Clickfunnels. You can use simple email opt-in forms through Aweber as well.
Again it just really depends on what features you want in place and what customization you want for these capture pages.
As an online business owner, you’ll definitely need to have capture pages and lead magnets as one of your top online marketing essentials to grow your business.
4. Use a blog and blogging as one of your online marketing essentials to promote your online business
A blog is another very essential online marketing tool that you want to have for your business. A blog can help you generate a ton of traffic to your business and you can even make money blogging in other ways as well.
You’ll use your blog alongside your website to bring in quality leads and sales for your online business. This is a great way that you can provide consistent value to your target audience as well.
There are really three key strategies to grow your business online. Build your audience, engage your audience, and then also sell to your audience.
A blog is great for engaging your audience, and for selling to your audience. You’ll want to share your blog on other social media platforms to grow your business.
Definitely make sure that you use blogging as an effective way to grow your business and also implement it as one of the online marketing essentials to grow your business.
5. Use a Youtube channel and video marketing as part of your online marketing essentials for growth
Now if you’re not using video marketing in your business, you should be. It’s an essential tool that can grow your business.
There’s a lot of reasons for this, but video marketing, in general, is one of the best ways to build trust rapport and credibility with your audience. Implementing video marketing is one of the online marketing essentials for building a successful business.
Now one another advantage to video marketing is that you can use a YouTube channel to grow your business. YouTube is one of the top search engines in the world, right up there with Google.
As you create value-based content you might put it on your blog, and also create a video with it and put it on YouTube. It’s going to help you really grow your business Drive traffic to your website.
This can go directly to your offers and they can help you grow your business more effectively. What’s awesome too is that video marketing through a YouTube channel also creates evergreen content.
Evergreen content you can make once and that works for you over and over and over again on a 24/7 basis. Not only can you create content that provides value to your audience, but it can also help engage them and sell to them.
Also since it is evergreen you can create it once, and it can work for you forever! That’s really the power of video marketing.
Video marketing also builds trust, report, and credibility. It can create a system that turns cold market leads, cold market prospects, cold market potential customers, into a warm market.
Warm leads can help you generate more sales and sign-ups for your business even faster! Definitely implement video marketing and building a YouTube channel, as one of your online marketing essentials for building your business.
6. Implement Social Media Marketing Strategies to grow your online business
You also want to learn effective social media marketing strategies. If you’re just getting started and you’re not sure how to build your business on social media, Join My Lead Generation Boot Camp.
This will really help you grow your business more effectively on social media. When used correctly, social media marketing can definitely be one of the online marketing essentials to have in your business.
The great thing about social media marketing is that you can reach millions of people all over the world. You can find your ideal target market, and you can share your value-based content on these platforms.
Also what’s great is that as you build your audience on social media you’re going to gain a lot of followers that are in your ideal target market.
These people will share your content, promote your business, and this can really help you generate more leads sales and sign up for your business.
This can even happen on a passive basis! So be sure to add social media marketing as one of the foundation online marketing essentials, especially if you’re looking to build an online business
7. Webinar Marketing Should be another one of your essential online marketing strategies
Webinar marketing is another online marketing essential that you’re going to want to have in your business. Why webinar marketing is so powerful, is that as you can market one too many.
A lot of times if you’re in sales or your prospecting, it’s on a one-to-one basis. When you implement webinar marketing, you can market to the masses.
This creates a ton of leverage in your business, and a lot of time freedom because you can do one webinar and market to hundreds or even thousands of people.
This can generate a ton of business in the same amount of time it would take you to present to one person. This is why webinar marketing is one of the essential online marketing strategies you want to implement in your business.
There are a lot of webinar platforms out there. One that I’ve been using recently is zoom, and I definitely recommend that, but there’s a lot of other webinar platforms that can do the job.
Used properly and following this webinar formula you can create great results building your business through webinars. If you’d like to learn more about how to make money on webinars and crafting the perfect webinar, you can check out my blog post on how to make money through webinars.
Certainly, doing webinars should be one thing you implement and one online marketing essential you have in place to build your business.
8. Have a great Content Marketing Strategy for one of your online marketing essentials
Finally the last online marketing essential you want to have in place is an effective content marketing strategy. Like I had mentioned earlier, there are three key foundations to growing your online business.
Building your audience, engaging your audience, and finally selling to your audience. Most online business owners make the mistake of focusing only on selling their audience. That’s why they continue to struggle.
To solve this issue you want to focus on having a great content marketing strategy. One that not only builds your audience, but also engages your audience, and then finally wraps up with selling to your audience.
Engaging content is the foundation of that, which is creating value-based content. You want to make content that solves your target markets needs, wants, and problems.
Content to help them reach their end goals, and optimally it would be through your product, service or business. That way you have a way to monetize your content.
You’ll have two parts of a content marketing strategy one active, as well as passive. Actively post your content on social media on different platforms, whatever the case might be.
Then on top of that, you want to have a passive strategy like I mentioned, such as blogging and YouTube videos. Over time that can create that passive traffic.
This can create passive leads and sales for your business. Pick one social media strategy at a time for each of the 3 categories of build, engage, sell. One for building your audience, one for engaging your audience, and finally one for selling your audience.
For example, it could be building your audience on Instagram engaging, your audience through blog posts, and finally selling to them on the phone. All kinds of combinations you can do for this work, but they only work when you work it.
Content marketing should be one of your online marketing Essentials to grow your business long term.
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