We live in a time where the world is completely and utterly obsessed with technology. It has it’s good and bad, although you can’t go anywhere without seeing some sort of device, technology can boost efficiency in your business.  We all enjoy complaining about this new reality of pinging and buzzing, but, without this important tech, we’d find life a lot harder. This is especially true in the world of business. With that in mind, here are five ways technology boosts efficiency in small business.

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Reduce Delays In Projects And Improve Time Management To Boost Efficiency

With so much to do each day, many entrepreneurs find it difficult to keep track of all of their projects. This means that several could potentially be running behind, resulting in a number of issues, including financial loss, in the long run.

Time tracking technology is a simple remedy for this issue. This allows you to see just how long it takes employees to complete their work. If you spot team members that aren’t hitting their targets, you can work with them to find a solution.

There are also several options to improve time management within your business as well. For example, there are many kinds of scheduling platforms to people to book appointments with you and even pre-screen your applicants.

A couple that I’d recommend checking out is Jotform and calendly. You can see an example of how I use this to book coaching appointments here.

Work From Almost Anywhere Can Really Boost Efficiency

Despite what many believe, an office isn’t always the best place to get work done. After all, they are often full of distractions that can disrupt your employees’ focus and negatively impact their productivity.

The internet of things increases business efficiency in a number of ways, but one of the most popular applications is remote working. With this tech, you can work from almost anywhere, which, as studies have shown, can result in a happier, more productive workforce.

This also allows you the freedom to start a home business with little overheads. In most cases, all you need to get started is internet access and a phone. Having a quality laptop computer can make things more efficient, but that is certainly optional.

With this technology at your fingertips, you could start a variety of home businesses, such as network marketing, affiliate marketing, or even earning money through blogging.

Improve Your Customer Service

Without customers, your business simply wouldn’t exist. This is why it’s so important that you take care of yours. However, with repetitive questions and lengthy phone conversations, customer service is generally viewed as a nuisance to entrepreneurs.

Thankfully, today’s technology can handle a lot of this work for you. Rather than spend hours answering the same old questions, you can offer FAQ pages and chatbots to any customers with a query.

Another thing to consider doing is making videos to answer common questions. Instead of having to answer the same questions over and over you can direct someone to a reusable resource like a video.

On top of that, you can even apply this principle as a part of your content marketing strategy. You can put these FAQ videos up on a YouTube channel, and start getting free traffic. At the end of these videos simply include a call to action driving traffic to an offer or a lead magnet.

This can help grow your business, improve customer service, and even generate leads and sales on autopilot. If you’d like to learn more about growing a YouTube channel, check out my post on building a successful YouTube channel in 8 steps.

Outsource Work To Professionals To Improve Efficiency In Your Small Business

We hire employees to handle work we can’t or don’t want to complete ourselves. However, when your team is also too busy to tackle the workload or don’t have the necessary skills to do it well, you need to think of something else.

This is where outsourcing comes in. Although the term has been around for years, it’s only recently that outsourcing has been an option for all businesses. Using the web to hire an agency or skilled freelancer can easily save you time and money.

For many entrepreneurs though, outsourcing can be against their primary “go it alone” attitude. Unfortunately, this mindset can stunt the growth of your business.

There are 3 main strategies for wealth building, money at work, people at work, and systems at work. Outsourcing can be an effective way to start putting people to work in your business, without bringing on full-time staff.

A great book you may want to check out on shifting your mindset to include leverage in your business is Clockwork. Check out the current price on Amazon here.

Prevent Catastrophic Cyber Attacks

When you count on technology to get your business through the day, any sort of malfunction or breakdown can wreak havoc, causing a major loss of productivity, and sometimes even a total stop.

Although there are things you have no power over, certain threats, like cybercriminals can be prevented. All you need to do is invest in the right cybersecurity to protect your devices and data. You should also ensure you choose complex passwords and never use public wifi.

Although technology can be a distraction, there’s no denying the huge benefits it can bring your small business. There are hundreds of ways tech can improve your business, so start out small and see where it goes from there.

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Mike MacDonald

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Email: [email protected]

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