5 Ways To Boost Traffic To Your Website
Having a hard time attracting visitors to your company website? Here are a few reliable tactics that you can use to help boost web traffic.
Invest in an SEO company
SEO is a way of using focused keywords and link building in order to improve one’s rankings on search engines. Whilst you can attempt to do some DIY SEO, you’re often better off hiring professionals that have a more thorough understanding of this process.
There’s no guarantee that you’ll end up on the first page of Google, however many of the top SEO firms will be able to ensure that some improvements are made to your website’s rankings. Once it’s easier for consumers to find you on search engines, you’ll notice a significant increase in traffic.
Make use of PPC advertising
You can also make use of PPC (Pay Per Click) advertising. This involves displaying an ad online until a certain amount of consumers click on it.
PPC ads can be text-based, as found at the top and bottom of search engines, or they can be picture-based as found in the sidebar of many websites. You can even create video ads to display on YouTube. Every time someone clicks on these ads they’ll be directed to your website.
If you’re new to PPC and would like to learn how to increase profits in your business through PPC advertising, you may want to check out this course.
Start blogging
Blogging is a great way of creating extra content for your website. Having lots of content gives your site more access points for visitors. Blogging on a regular basis can also improve your search engine rankings – sites that are regularly updated tend to rank more highly than sites that are never edited.
You should blog about topics related to your business. Many companies use it as a chance to offer tips to their key consumers. For instance, if you own a car dealership, you could create posts such as ‘how to lower your car insurance rates’ or ‘the best ways to fund a car’ – things that your key consumer is likely to search for and read.
Blogging can be a great strategy to attract targeted traffic, leads, and sales for your business. The basis to this is to create value based content that serves your niche and target market. Check out the PDF guide below on how to create the perfect blog post.
Share website content on social media
You can also use social media to boost traffic to your website. Every time you sell a new product, it’s worth posting a link to the page on your website where you can buy that product.
You can also share each blog post you publish on social media to help gain exposure. Make sure to use hashtags on Twitter and consider paying to promote posts on Facebook.
Facebook groups are another great way to promote your website and blog. There are thousands of groups on Facebook and likely there are many that are specific to your niche.
Certainly don’t spam your posts in these groups, but posting your content from time to time in these groups can increase traffic to your site.
Market your website in the real world
You can also attract people to your website through real-world marketing. This could include incorporating your web address into any printed branding such as business cards, flyers and signage.
Many companies are now using QR codes to make it easier for consumers to visit their website – rather than having to manually enter your website address, a QR code allows consumers to scan the code using their phone camera, which then opens the website on their phone.
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