Best lead magnet examples and tips on lead magnet creation

As a lead magnet creator you’re always on the look out for the best lead magnet templates, best lead magnet examples, and best lead magnet ideas. In this post you’ll learn tips on lead magnet creation and creating a lead magnet funnel for your business.

What are lead magnet examples and what is a lead magnet

A lead magnet is when you give something away for free that your target market wants, in exchange for their name, email, and phone number. Giving away lead magnets through a lead magnet page will help you build your email list.

An email list is a very powerful tool as a digital marketer, and should be something you are focused on building on a daily basis. One of the best lead magnet ideas is something focused on solving a major problem for your target market.

One of my favorite lead magnet templates revolves around something like how to do something without something else happening. A lead magnet idea in this format could be something like, “How to lose 10 pounds in the next 7 days without giving up carbs.”

The best lead magnet examples focus on helping your target market get something they want and will keep them up at night. When you format your lead magnet ideas in that fashion, you will start to generate targeted leads in no time.

Lead magnet creation: What kind of lead magnet should you have

Another common question I get is what kind of lead magnet should you give away? Well as a lead magnet creator you should choose something that is simple for you to create.

Now there are a lot of lead magnet ideas and lead magnet templates you can use. For example you could use a lead magnet pdf, ebook, boot camp, video training, audio training, etc.

Some of the quickest lead magnet examples are the video training, audio training, or pdf guide. With almost all smart phones you probably already have, they will have a great video camera or ability to record audio.

These format can be quickly converted into some of the best lead magnets and are easy for you to create a lead magnet. A lead magnet pdf is just as simple, as you can just write a Word document and then save it as a pdf!

You can pack in a lot of value with these lead magnet ideas and they are easy to create and give away. If you don’t yet have an email autoresponder you should definitely get one, as it is the most convenient way of lead magnet delivery for your business.

Lead magnet checklist for your lead magnet ideas and lead magnet creation

Now there are a few things you need to pay attention to for lead magnet creation and a lead magnet checklist you should follow. Your lead magnet ideas should follow a certain format to get best results.

The first item on your lead magnet checklist is that your lead magnet idea needs to be valuable to your target market. One thing I see time and time again is people offering a lead magnet example that their target market couldn’t care less about.

For example a lot of people have places on their sites and blogs to join a newsletter list. Not that getting people on your newsletter list is a bad thing, in fact, you should try and do that with every person you talk to.

The problem with this lead magnet example, is that simply joining your newsletter list has no value to your target market unless doing so gives them some kind of value.

So for example, when you offer your newsletter to people, tell them why they would want it. You could say something like, “Would you like to join my newsletter list? I send out frequent tips to help you get fit faster, without having to spend hours in the gym each week.”

Always position your lead magnet ideas and lead magnet creation based on what’s in it for your prospect. The foundation of your lead magnet funnel should be based around that as well.

Setting up your lead magnet funnel and lead magnet page

Now that you have some general lead magnet ideas that you can implement it’s time to hone in and create your lead magnet funnel. The first step is to decide what exactly your lead magnet is going to be.

A lead magnet example for a personal trainer may be something like, “Top 5 Secrets Of 6 Pack Abs The Gurus Aren’t Telling You!” Again your focus of your lead magnet titles should be something of value that your target market really wants.

On your lead magnet page you should request a name, email, and phone number. Now you can make phone number optional or eliminate it all together, but typically those who leave phone numbers are a higher quality lead.

You can also create a video to go along with your lead magnet page as well. Here is an lead magnet example I use for helping people generate more leads for their business.

Again you’ll want to speak to your target market’s pain points and show how your lead magnet will help them solve their problems.

Drive traffic to your lead magnet page

Once you have developed your lead magnet idea and set up your lead magnet landing page and have your lead magnet delivery all set up you’ll want to start driving traffic to that page. There are several ways to drive traffic with lead magnet marketing.

You could use paid advertising, blog posts, YouTube videos, Instagram posts, Tweets, and more. The main thing to understand is you need an effective lead magnet idea and give away first, before you drive traffic.

Too many times people think more traffic to their sales page, or website will magically get more sales, but if the lead magnet templates or giveaway is off, traffic doesn’t matter. Often you’ll struggle with getting results because you jump into advertising too soon.

If you were looking promote courses to get better at Instagram marketing this would be the sort of post you would create that points to a lead magnet for getting leads on Instagram. Creating valuable content that drives traffic to your lead magnet page is one of the best ways to generate targeted leads for your business.

Building a lead magnet landing page and website from scratch can be difficult without the right lead magnet software and lead magnet templates. If you’d like to check out the lead magnet software and lead generation system I use and recommend, you can learn more HERE.

With the right lead magnet ideas and lead magnet funnel in place you can start getting quality leads for your business in no time!

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Mike MacDonald

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