Here’s What Not To Do When Promoting Your Small Business
When it comes to promoting your small business, you’ll often want to get it right first time? So pay attention to these three no-no’s to give yourself a better chance of getting off on the right foot while promoting your business.
Talk To Everyone: When you are promoting your business it should be to your target market
Now, when you’re looking to create a buzz about your business and get your name out there, it’s only natural that you may think it’s best to get in from of anyone and everyone. After all, someone will listen – right?
Wrong! Instead, you need to target the specific audience that you know will be interested in your business, and consistently market to them and them alone. Others may just be a waste of your time and money!
When you market to everyone you are really marketing to no one. You’ll spend a lot of time and money targeting the wrong people and end up pushing many people away from your business rather than attracting them to you.
Be Unrealistic With Your Expectations: Building traffic and promoting your small business takes time
But not only that, you absolutely have to be realistic about the promotions you’re doing. Don’t just send out ten tweets or promote one post on Facebook and think that you’re going to get a ton of traffic overnight.
Instead, you have to set realistic expectations about the results you will get, and the amount of time and energy you need to put in to be able to find the level of success you’re looking for.
If you are looking to get consistent traffic for while promoting your small business, you need a marketing strategy. There are many platforms you can promote your business on, but you need focus on the foundations first.
The 3 key foundations for promoting your business are to build your audience, engage your audience and finally to sell to your audience. Traffic won’t happen overnight, but when you follow this formula for promoting your business you will start to see results.
Spread Fake News: Your truth is enough
And finally, you definitely don’t want to lie! If you’re found out, it’s going to give you a lot of bad press. You only have to take a look at the info-graphic below on fake news to find out why. Sensationalism sells, but it can be damaging.
So make sure that you stick to the truth, even if it takes you longer to get the traction you want.
Info-graphic Design By USC
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