How To Dramatically Increase Your Customer Trust

May 19, 2019 Mike MacDonald

Boosting your customer trust doesn’t need to be a difficult task. In fact, it is now easier than ever before, and by following the below tips you can be sure to really make a difference to your sales and overall profit.

Improve your General Security

The first thing that you need to focus on is making sure that your customers feel safe whenever they shop with you. It doesn’t matter whether they are shopping through an eCommerce platform or whether you have your own retail store because security should always be your number one priority.

If you happen to spam your customers with advertisements, then this will indicate to them that your platform is unsafe. If you want to stop this then beef up the security you have with SSL. You also need to try and use trusted payment options as well. Trust seals are great for boosting customer trust and you would be surprised at how much they can encourage people to buy through your site.

Be Socially Active

Being active on social media will help you in a huge number of ways. You can visibly build your brand and you can also attract way more followers too. One of the strengths of building your brand via social media is the sheer amount of flexibility that you have.

You can spend your time engaging new followers and even existing followers, while still updating your page with useful news and information. If you want to be successful with your social media page, then you have to make sure that you are active and that you do not let your page become stagnant.

A page that is not used will make your business feel untrustworthy and it will also make you appear unprofessional. You should also make it a major focus to build your audience and engage with your audience.

When you do this it will help to develop trust and rapport as well as give you an unlimited number of people to talk to about your business. Not everyone will immediately buy from you, but as you follow the build, engage, sell model, it can transform a cold audience into ready to buy customers.

If you’d like to learn more about this process I’d recommend checking out my free attraction marketing secrets ebook below!

Customer Service

Trust is a fragile thing, so if your customers have an issue with something or if they experience a problem then you need to make sure that you resolve it as soon as you can.

If you don’t then there is a high chance that you will lose them forever and that your reputation will suffer as a result. You need to make sure that you always go out of your way to resolve any problems so that you can preserve the trust that they have invested in your brand.

Photo by Bruce mars from Pexels

Make sure that your Brand is Personal

It really helps to make your brand as personal as you possibly can. Make sure that you chat with them as if they are people and also speak from the heart too. Your customers will appreciate it and you will also increase your brand trust as a result.

If your brand constantly appears corporate and with no personality, then your customers will see right through this. If you do not have time to apply to each customer individually then you have to make sure that you invest in professional, canned responses.

People want to do business with people and not just a faceless company. The more you can insert yourself in the mix the more your audience will get to know, like, and trust you.

One thing to consider, especially if you are in network marketing or affiliate marketing, is to brand yourself and not your product or company you promote. With businesses like network marketing or affiliate marketing, there could be thousands if not tens of thousands of people promoting the exact same thing as you.

What makes you any different than anyone else talking about the same product with the same pitch? In most cases, it doesn’t. This is why it’s important to start to develop your brand and then simply offer products, services, or a business that is congruent with that brand.

If you’d like to learn more about how to build your business successfully with this model, check out my affiliate marketing beginners guide!

Communicate

Don’t ever leave any of your customers in the dark. The more you talk to your customers, the better they will respond to your marketing efforts. If you want to help yourself then acknowledge when something goes wrong.

Admit that it was your mistake, and be completely open about it. If you constantly try and cover up your wrongdoings or errors then this will become evident to your customers. They will appreciate you much more if you own up to your mistakes.

Be Available

It’s vital that your brand is available constantly. Your landing page should always contain a phone number and you also need to make sure that you have an instant chat box as well.

This will instantly increase your conversion rate and it will also make it easier for you to connect with your customers on a regular basis.

Relate To Your Customers To Build Customer Trust

Connecting with your customers on a personal level and a business level is so important. When you are able to see things from their point of view, you will be able to come up with better solutions and you will also be able to solve their problems much easier.

If a customer knows that you are invested in them, they will trust you more and they may even begin to relate to your brand themselves.

When it comes to your offer, lead magnets, or content you need to have the mindset of what’s in it for your potential customer. If your offers and marketing aren’t focused on their point of view and the benefits they will get, you’ll struggle to get leads and sales.

I’d recommend checking out this post on how to create lead magnets as well. This will help you create offers that convert and that your ideal customers actually want.

Establish a High Level of Credibility

As a sales professional, you need to make sure that your credibility is always on-point. One way for you to do this would be for you to monitor your online reputation. If customers are always saying bad things about your company or if they are pointing out your flaws then this will decrease the overall trust that customers have in you.

A lot of customers look up online reviews before they choose to invest in a service, so this is a major thing that you need to think about. If you are struggling to keep your company reviews positive, then listen to your customers.

Make sure that you are taking on-board any comments that they may have and make the required changes. When you do this, you will soon find that it is easier than ever for you to turn things around.

Another focus with this is to make sure you are always making an effort to gather new testimonials. Your best advertising can come from a happy and satisfied customer. You should be asking these people for written, and video testimonials, as well as asking them to leave reviews for your company on review sites.

Not only can this boos your credibility, but it can also help you rank better with SEO. You may also want to check out this post to learn more on becoming an expert: What Does It Take to Become a Real Expert in a Given Field?

Train Your Team That Development Of Customer Trust Is A Priority

If your team are not competent then your customers will take note of this. They may even become frustrated as a result, and this can cause them to employ the services of your competitor instead.

If you want to avoid this then make sure that your team has a good understanding of your product and your service. They need to be able to answer basic questions and they also need to know your company policy inside and out.

Also, make personal development a priority for your team. Your business success will only grow to the point that the people in your organization do. So make sure you and your team are always growing and getting better!

You might also want to check out these two posts on the Top 4 Personal Development Books – Books That Will Change Your Life And Business and 5 Online Marketing Books You Need To Read As A Business Owner.

Have A Good Attitude To Improve Customer Trust

In sales, it is so important that you have a good attitude and that you also maintain your professionalism at all times. If you act bored when dealing with your customers or if you don’t show them that you genuinely care about their purchasing experience, then this will cause them to feel unappreciated.

Of course, you also need to make sure that your team has the same attitude too. If they don’t or if certain members are not trying as hard as others, then this will be a reflection on your overall brand. Dealing with these employees is crucial so that they do not cause too much damage to your company image.

Provide After Sales Support To Build Trust With Your Customers

Getting your customer to buy from you is just the first step of the process. You have to make sure that you continue to help them after they have purchased your product as well. If you do this then you will show them that you are willing to support them throughout their buying journey and that you are willing to honor any warranties too.

A lot of companies believe that their job is done after the sale has been made but this is not the case at all. If your product breaks soon after being purchased, then it is your job to resolve the situation. If you don’t then your customers will soon become aware of this and they may also leave negative reviews of your company as a result.

Of course, building customer trust really is so important but by following the above steps, you can be sure to give them the support they need to feel confident in your brand. If you want to take things to that next level, then don’t be afraid to chat with your customers about their overall buying experience so that you can find bigger and better ways to improve the service that you are offering.