How To Draw Attention To Your New Business
If you’ve just started your own business as an entrepreneur, then one of the main things that you’ll want to be focusing on first is how you will promote your business. You’ll need to know how to get as many people to acknowledge who you are and what you do.
You see, if nobody knows that you exist, then you don’t exist. No matter how hard you may think you’re working, none of that means anything if nobody is giving you the attention you deserve.
You’re going to want to get as much attention as you can, and that means being comfortable with putting yourself under the spotlight and commanding to be seen and heard. But how do you go about doing that?
There are many different forms of marketing out there, so essentially you’ll want to see it as a trial and error process. It all comes down to what works best for you as a business, but here are the most beneficial types of marketing.
Networking events to promote your business
Networking events can be slightly intimidating for a lot of people because it involves approaching strangers and talking about yourself. So unless you’re extremely confident, this is going to be scary regardless of who you’re with or where you are. It’s about being a social butterfly, and even if that doesn’t come naturally to you, you can certainly fake it.
A smile goes a long way, as well as eye contact and a firm handshake. If you aren’t too sure where to begin or what to say – you ask the question first and see what the other person does. The more names and numbers you get, the more of a success the evening (or day) will go. Even if you get talking to a company that has nothing to do with what you do, you never know when you could use them.
Blog to promote your business and capitalize on SEO
Blogging can be another powerful strategy to promote your business at a very low cost and generate serious traffic to your website. Most people don’t use a blog correctly and either don’t have one or don’t optimize their posts.
The first step is to blogging effectively is to understand your niche and target market. This is important because it will help you outline the kind of content you should create.
Focus on making content that solves your target market’s pain points, answers their common questions, or helps them get their desired results faster. When you create this kind of value-based content it will help develop a relationship with your audience and it is content people are likely to share.
When more people are coming back to your site to see all of your new blog posts, it is a great strategy to generate leads and sales for your business. A blog post is also evergreen content thanks to proper SEO or search engine marketing strategies.
This means you can make a blog post once and it can continue to work for your business over and over again forever. If you’d like to learn more about promoting your business through blogging, check out my free PDF guide on How to write the perfect blog post below.
Use Social media to promote your business
Social media marketing is one of the most popular forms of marketing right now because everyone has an account nowadays, and they use it to find things they like. So it becomes the perfect platform to show everybody what it is you do, and better yet, it’s entirely free.
It’s important that you post interesting and enticing content so that people begin to form an interest in who you are, especially as you’ll be new to the scene. One way to reach your target audience is to use the appropriate hashtags so that you ensure the right people are looking at your content.
Visual appearance goes a long way on social media, so although you will need the right amount of written information if you can find a way to incorporate that through pictures and videos, the better.
Let’s face it, people are going to trust recommendations from their close friends and family, a lot more than they will from a stranger leaving a review on the internet. So always treat every single customer you have in the best way possible. Pay very close attention to detail and do all you can to ensure they are left happy.
If you’d like to learn more about building your business effectively through social media, check out the free training below.
How to use Email marketing to promote your business
Email marketing is another great marketing strategy to promote your business. It is very low cost and can drive massive results and traffic to your website and help you grow your business.
One major advantage to email marketing and building an email list is that you own it. Social media marketing can definitely be a great way to promote your business, and there are a lot of advantages to it, but you don’t own those platforms.
Social media platforms can get shut down or go out of style, or free platforms may even require advertising to get exposure. These things aren’t enough of a reason to not use the platforms, but it is a reason you should make email marketing and blogging a priority.
You can grow your email list by giving away a lead magnet, or something of value you exchange for a name, email, and phone number. Doing this will grow your email list much faster than just offering a newsletter.
These types of marketing strategies are pretty simple to set up and implement with a few of the right tools. A couple of them are an email autoresponder and a sales funnel system.
If you’re looking to build an email list fast I’d suggest checking out the video below and my post on how to grow an email list.
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