How to make money with webinars: easy webinar marketing plan revealed
Are you looking to get into promoting your business through webinar marketing? Well in this post you’ll learn some tips on how to make money with webinars and an easy webinar marketing plan you can implement to grow your business.
How to make money doing webinars: Choose your niche
First things first, if you are reading this post, you probably already have a business you are looking to promote. You probably know a lot about your industry as well and how your business helps people right?
Well like Russell Brunson talks about in his book Expert Secrets you already have extensive knowledge in your industry, it’s time to start getting paid for your expert knowledge. That’s where marketing a webinar comes in.
You can build a webinar that with share with your target market how they can achieve their desired results through your opportunity. One of the best ways of laying out your webinar marketing plan is with the structure of how to do ____ without ____.
Russell talks about this in more depth in his book Expert Secrets, but the general idea is that you want to speak to your target market’s pain points for how they can achieve something without dealing with their usual frustrations associated with trying to reach that goal.
Again your goal of this webinar is not to try and market your products or business to everyone, just the right ones. When you market to everyone you are really marketing to no one and your message is drowned out.
How to structure your webinar for marketing your business
Now your webinar should follow an overall structure to be successful. The first part of your webinar should be focused around building belief of why your solution is the only way to succeed with a problem your target market has.
For example maybe you sell life insurance, and you want to structure your webinar in a way that shows how using life insurance is the only way to protect your family’s assets if anything were to happen to you.
What every you are marketing this is how to make money doing webinars. From there you want to share your story and how you also struggled with xyz problem, until you discovered the solution you are offering.
Facts tell, but stories sell, and this is what you want to use in your webinar marketing.
How to make money with webinars: Don’t over teach your audience
This is one aspect that I struggled with webinar marketing, because the longer you are in your niche the more information you know you have that can help people. You definitely want to deliver value on your webinars, but not so much that it overwhelms people.
How to make money with webinars is more done through breaking through people’s limiting beliefs than it is from teaching them how to do something. When your audience knows that your solution is the answer and that they can do it, you will have success with webinar marketing.
Secret tip for webinar marketing and how to make money doing webinars: The stack
Another awesome webinar marketing secret you’ll learn in Expert Secrets is the stack method. Now a lot of us will go into marketing a webinar talking about all the perks and benefits of your products and business, but do you actually show the value to someone?
This is great tip to use while marketing a webinar because your audience will really see all the value they are getting. Here’s an example below of what a stack looks like from one of my webinars on how to build a massive audience without spending a fortune on advertising.
The great part about this webinar marketing plan is that it can work for any business. This stack method is very powerful as it can make your offer into an irresistible offer.
You can even combine scarcity and urgency into your webinar marketing plan by having limited time bonuses your audience can take advantage of for buying right away.
If you are going to have limited offers it could be on a variety of things, but typically if it involves your time, you’ll want to limit it to only a certain amount of viewers.
Begin with the end in mind. Giving away bonuses is a powerful strategy, but don’t give away things when you are starting out that you wouldn’t be willing to give away in the future.
Your biggest asset is time, which can also be a very powerful give away, but just remember to use it sparingly. It’s something you can never get back!
Obviously this post is just scratching the surface of how to build a profitable webinar marketing plan, but if you’d like to learn more on webinar marketing, I’d recommend checking out Expert Secrets as well as this course on how to make money from webinars.
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