Marketing

Why a Blog Is the Perfect Starting Point for an Online Entrepreneur

Getting started as an online entrepreneur can be very simple, but learning the fundamental skills to be successful can take some time. At the end of the day, those experiences and failures can be taught so that you have a better chance of succeeding, but there are also many people that prefer to get hands-on experience so they can develop their own plans.

So today, you’ll learn why creating a blog is perhaps the best way to get started with an online business career and how it can teach you both basic and advanced concepts that will carry you far in the world of business.

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Why blogging?

From a business standpoint blogging has a lot of advantages. One big advantage is that you own it. You blog should be your hub where you continually drive people back to.

You can certainly do this with other social media platforms, but you don’t own those things. Social media marketing is very powerful, but you lack complete control of them like you have with a blog.

A social media platform can go away overnight. It could get shutdown, change their policies, or ever require advertising to get any exposure of your content. These downsides aren’t enough to stop using social media, but with a blog you don’t have to worry about those problems.

A blog post is also evergreen content. This means that you can create a blog post once, and it can continue to work for you forever.

This is a huge advantage because you can build up a blog overtime around your regular job. Since you can make posts one time and continue to generate leads and sales with it, a blog becomes a powerful resource to generate passive income.

Blogging teaches you excellent writing skills

Don’t underestimate the power of good writing skills. Whether it’s writing an email, a letter or even a product description, good writing skills can take you far in the world of online entrepreneurship.

When the only way to express yourself is through your choice of words, writing is a skill that you’ll want to invest in. An additional writing skill you should focus on for blogging success is copywriting. 

Copywriting is the skill of writing persuasively. If you are marketing a business or affiliate products on your blog, writing persuasively is something you should master.

The better you can sell through the written word the more likely your online business will be successful. If you would like to learn more about how to master the skill of copywriting, I’d recommend checking out the book The Ultimate Sales Letter by Dan Kennedy.

If online learning is more your jam, you might want to check out this copywriting course!

Blogging teaches you about good web design

Solid web design is at the core of building a solid online presence. Blogs are a good example of how to approach web design because you’ll learn about optimizing your site for mobile devices.

You’ll also learn about navigation and what makes an informative and pleasing website. Take some time to study other successful bloggers as well to see effective formats. 

You may also want to check out this course on blogging to learn more about how to build a profitable business with blogging. I went through this course when I first started my blog and it helped me get through my learning curve much faster.

Blogging teaches you about SEO

Blogging is surprisingly effective at teaching small business SEO strategies. Since you have so much content and opportunity to rank high on search engines, you’ll learn the importance of creating high-quality content and how it can drastically improve your search rankings.

A cool plug in that can help you with optimizing SEO is called Yoast SEO. It’s free and can help you learn how to structure your blog to help maximize your SEO.

You may also want to check out this free training on how to use SEO to build a successful business. Click here to access the SEO training.

Another benefit of blogging and SEO is that you can generate highly targeted traffic to your site. When you write a blog post with SEO marketing in mind, you can pull in ready to buy prospects to your blog.

If you happen to market a product or service that your audience needs and wants, you can start generating a significant income with your blog and SEO.

Blogging helps you understand multiple sources of income

Bloggers need to sustain multiple sources of income in order to live off their passion. Learning to blog will teach you all about how businesses can take advantage of multiple opportunities in order to always have cash flowing into their business.

There are many options for writing blogs that can generate income. As your traffic grows to your blog, advertising through advertising networks could be one option.

If you are just getting started in blogging another option could be promoting an affiliate marketing business. This is when you can promote other people’s products and services and when someone buys it, you’ll earn a commission from it.

One of the largest libraries of affiliate marketing products is with Clickbank. Once you understand your niche and target market for your blog, you can pick affiliate products that can help your audience.

If you’d like to learn more about promoting Clickbank products through your blog and social media, click here!

Blogging helps you build a network as an online entrepreneur

Business is all about who you know and how well you know them. It builds bridges that could lead into long-term partnerships, and it also connects you with influencers. These connections could assist you in promoting your brand provided that have something to offer them. It teaches you all about how to negotiate and also price your services and products.

In addition to this you can use a blog to start building an email list fast. The money is in the list and the bigger your list of targeted leads the more potential you have to earn income with it.

Typically most people who start a blog don’t have a way to capture their visitors information. This is a big mistake.

If you are looking to make money blogging, you’ll want to have a system to generate leads and sales as well. If you don’t many people will visit your site once, and never return.

Give them a reason to come back by marketing to them through your email list. Some essential tools you’ll want to start getting leads and sales on autopilot from your blog are a sales funnel system, and email autoresponder.

Blogging teaches you about monetization

Content on the internet can be monetized to provide multiple sources of income. This could include affiliate marketing, paid advertising or even agreeing to create sponsored content on your blog.

There are many ways to make money on the internet and blogging will familiarize you with many of the most common methods. Check out this post on how to make money blogging to learn more

Another option could be with becoming an Amazon affiliate and promoting relevant products to your blog readers. If you’d like to check out a course on setting up a profitable Amazon affiliate business click here.

Blogging can grow into a profitable business opportunity

Lastly, blogging might be a great beginner’s introduction to online businesses but it can also turn into a potential long-term business opportunity. Influencer marketing is going to become huge in the coming years.

So the more reputable your blog is, the more opportunities you’ll have flowing in to make some serious profit. You want to build content on your blog that is a valuable resource for your target market. 

The foundation should be to solve your target market’s problems, answer their questions and help them reach their goals faster. When you create content like this on a regular basis you will start to build a following.

As you become more of an infulencer the opportunities to promote products and services to your audience will continue to increase. Certainly blogging isn’t a get rich quick option, but if you are looking for a stable business you can continue to grow long term, blogging could be a great option.

If you enjoyed this post you may also what to check out my free PDF download on how to write the perfect blog post fast. Access it below!

Did This Blog Help You? If so, I would greatly appreciate if you could comment below and share on Facebook

Mike MacDonald

Facebook: facebook.com/coachmikemacdonald

Email: [email protected]

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“I help coachable and teachable professionals become Financially Free and Live Full Time!  Helping you create a better tomorrow through a better you!”

P.S. If you don’t yet have an affiliate marketing business, but would like to learn how to start one and make money from home, CLICK HERE

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