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Your Startup Will Struggle To Grow Without The Following Functionalities

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Your startup will struggle if it does not grow. Building your small business will require going through a learning and development curve. While you may not have ambitions to hit the double digits of staff members, and are more than happy to stay in one area with one loyal customer base for a while, sooner rather than later you’ll need to implement additional features to scale your startup business.

Most business leaders, no matter the size of their small business, will benefit from growing in particular ways. After all, who knows just how well you could do?

Even the most humble startup businesses have lead to extremely impressive businesses, but without these following aspects, your startup business is sure to struggle no matter what:

Outsource Customer Support to companies that help startup businesses

Without great customer support, you’re sure to annoy the customer base you’ve worked so hard to build. Customers need post-purchase care quite often, and you need to be able to give it to them.

Almost nothing soils a customer’s expectations of you than to not feel valued. To feel valued, they need to have you present for them. Does that mean they need to reach the head of your startup business every second of the day if they have an issue? Of course not.

Customer service departments, set up dutifully with the aid of competent answering services, can prevent any organizational issue barring you from giving great service time and time again.

Establish customer accounts for history indexing of activity, multiple methods of contact and real, tangible steps a customer support agent can take to resolve problems that arise (and most importantly, learning from each call and precedent set) can mean the most for your business in the long run.

Businesses are often made by their customer support experience. It’s why companies like IKEA will send out free parts for items, because they know that fostering repeat business is often more than worth digging into profits from time to time, especially with the profit markups they enjoy in the first place.

Provide a Warranty or service guarantee for your startup business

Without providing warranty for your products, your business will often seem uncaring, or worse, perhaps unfit for engagement. Of course, in most countries this is impossible to skimp out on.

Customer statutory rights often dictate allowing for returns of faulty or dangerous items, but you can go further than this and offer warranties for your goods to simply entice customers to return.

For example if your startup business provides support for computer parts. If a PC component dies, a customer can often be prevented from using their system effectively. Before they manage to resolve the issue, they will need to communicate with your support team.

Without being trusted to have conducted the appropriate testing checks to confirm the fault is actually with your product, and without an excellent RMA process detailed in full, a customer can often find themselves feeling quite despondent and annoyed thanks to their treatment.

Have a reasonable length for your warranty or money back guarantees in your small business

Offering warranty in these situations can backfire if it’s not long enough. For example, six months warrant for a brand new power supply unit (a part expected to last years) is often not enough relative to the total expected life span of the product.

Warranty is important to care for, but it must be assigned relative to your product lifespan, supported by a great claiming procedure, and used to indicate certain failings or victories in your product lineup.

Another option is having a money back guarantee for your products or services. A risk free money back guarantee is a great option if you are selling information products or have a membership based business.

By offering a 30 day risk free money back guarantee for example you can reduce cancellations and earn your customers business. When a customer starts on your trial and you over-deliver value and service you can eliminate a majority of fallout for your small business.

Promotion makes a difference in your startup business

While many businesses often thrive on the strength of their offered products or services alone, it’s not hard to see how a lack of promotional activity can prevent you from being introduced to a wider market.

In the early days, this is especially important to consider. You need to stamp your presence on the market, and you often need to do it fast. However, this doesn’t mean you shouldn’t put a little hesitant thought into matters before you begin.

Offering discounts for your service for those already subscribed to your email list can help increase sales. Someone who is already a buyer, is more likely to buy from you again. 

Offering seasonal sales, promoting items together and investing in sponsorship of social media, sending review products out, or simply hosting events and attending conventions can all serve as a promotional activity, helping you jump onto the scene with energy, enthusiasm, and a novel approach.

Promotions can work wonders, but it will take a little time for most small businesses to enjoy these rewards. They can often help a business grow with the most reliability, especially from the startup stage.

With these simple tips, your startup business will grow much faster.

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Mike MacDonald

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Email: [email protected]

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