The 14 Best Internet Marketing Books To Read For Entrepreneurs
Online marketing is a very vast category and there is so much information out there it can be hard to know where to begin. Well if you are just starting out, today’s post you’ll learn some of the top internet marketing books you need to read starting today and why!
The key to your success is through learning and growing, online marketing is no different
Your business will online grow to the point that you do, and investing in yourself and taking time for personal development is key to your success. Learning and growing are essential for your success as an online marketer.
One major concept that can save you years of struggle and wasted effort is matching and modeling. Find someone who has what you want, match and model them and you can get similar results.
That’s where reading books comes into play. When someone writes a book, they take years of knowledge and expertise and condense it into a few hundred pages. Imagine taking a few hours to read through and learn the most successful people in your industry’s every tip and secret.
It’s almost like the brain download from the Matrix, but for building your online business. Reading the top online marketing books from other leaders in the internet marketing space is probably the closest thing you can get to that.
By absorbing the knowledge you’ll find in these top internet marketing books below you can skip through your learning curve faster. You’ll also avoid some of the common mistakes people make while building their online business.
Note: Listed below are the best internet marketing books I have read and recommend, but they are not in any specific order, all of them will be extremely valuable to your online marketing business
1. Jab jab jab right hook – Teaches you how to market with a value-first mindset
Jab, Jab, Jab, Right Hook is an excellent online marketing book and is one of the foundation books you should read, especially if you market on social media.
Most people make the mistake of only throwing “right hooks” or only trying to sell people on their products and services. Of course, there is a time and a place for selling, but most people do it way too much.
There are really 3 steps to building a successful online marketing business, and they are building your audience, engaging your audience, and finally selling to your audience.
Unfortunately, most internet marketers just try and sell to their audience and forget about the other two steps. Without building an audience and engaging with them your sales will remain non-existent.
In Gary Vaynerchuk’s book, you’ll learn how to actually create content on social media that leads with value first. This is so important in online marketing because that’s what is going to help you build your audience and engage them.
This concept can help you turn cold market leads into warm market leads. Imagine you had to sell to people who already had a relationship with you. They knew, liked, and trusted you, compared to a completely cold lead.
Obviously talking to and marketing your online business to people who know, like, and trust you, would be much easier. Well, that’s the foundation of content creation you’ll learn in this online marketing book! Check out the current price over on Amazon HERE!
2. Dotcom Secrets – Helps you learn foundation internet marketing skills
There are several things you are going to learn to grow your online business through reading Dotcom Secrets. This is definitely one of the top online marketing books because it will give you an overall foundation for building your online business.
You’ll start by learning how to identify who your ideal dream clients and customers are. This is so important as an internet marketer because if your message or offers aren’t pointing to the right people you’ll continue to struggle.
Ever heard the term you are fishing in the wrong pond? Well in Dotcom Secrets you’ll learn what is the right pond and where to start fishing and how to find where your ideal clients and customers hang out.
From there you’ll learn what kind of “bait” or content to put out there that your ideal clients and customers want. Learn some of the foundation principles of attraction marketing for your business.
From there you’ll learn step by step how to create sales funnels and how to get your clients and customers their desired results, which can help you explode your results in your online business! Get Dotcom Secrets Free HERE
3. Expert Secrets – Can help you turn your knowledge into a thriving online business
Expert Secrets is another book by Russell Brunson like Dotcom Secrets but really helps you establish a following for your business. Creating a culture and a following is one of the hardest things you can do with your online business, but this book breaks it down to a science.
Imagine having thousands of die-hard fans and people buying whatever you market online. Well, it can become possible learning what this book has to offer.
Maybe you don’t have an internet marketing business yet and just aren’t sure where to start. Well, this book can help you understand what value you have to offer the market, and how you can turn it into a profitable business.
Facts tell, and stories sell, and in this online marketing book, you’ll learn how to craft your story and how to use it to build your business. With the right storytelling format, you can help your potential customers overcome their fears, and reach their ultimate results through your business.
On top of that throughout this book, you’ll even learn the ultimate webinar formula which can help you build a business and teaches you step-by-step how to make money with webinars.
Definitely pick up a copy of this book. You can even get a free copy of Expert Secrets HERE.
4. Launch – This internet marketing book will help you launch your first product
Why Launch is one of the best online marketing books is it teaches you the concept of how to effectively launch your own products. This could be books, ebooks, online courses, really almost anything. There are even examples in the book of people launching board games.
In this book, you’ll learn how to create an event-based product launch for your online business. This is super powerful because it helps you build your release into an event.
Imagine your business like the launch of a blockbuster movie. The hype, the excitement, the massive sales coming in. That’s what this top internet marketing book will help you do.
Launch teaches you how to get your existing customers and audience to help you create a product. By taking surveys and getting your audience to tell you exactly what they want, it makes it much easier to launch your product successfully.
Jeff Walker teaches you his product launch formula and step by step how to build a online business. This book can really go hand in hand with Expert Secrets and the concepts in both works very well together.
This is a must-read online marketing book if you ever want to create your own information products especially! Pick up a copy from Amazon HERE.
5. Blue Ocean strategy – Helps you position your business in a wide-open market
Why this internet marketing book is important is because it can help you define who your target market and niche are. Too many times online marketers are just pitching themselves to everyone, rather than a specific nice.
When you market to everyone you really market to no one. When you are too broad in your online marketing efforts or promoting, you will continue to struggle.
The overall content of this online marketing book will help you find your niche. It talks about how to stop marketing in a “red ocean” and to move into a “blue ocean”. This basically means that most people are marketing in a market that is red or has a lot of other sharks feeding in it. Which means, that there is very high competition.
With a competition level that’s too high, your online business won’t stand out, which makes it rather difficult to grow. Imagine how fast your online business could grow without any competition?
Finding a niche that isn’t overrun with the competition is the key to doing this. Developing your own blue ocean strategy can help you grow your business much quicker, rather than having to compete with the masses.
Well, that’s exactly why this is one of my top recommended online marketing books. Check it out on Amazon HERE!
If you enjoyed this list of the top online marketing books, you may also enjoy my list on the Top 4 Personal Development Books You Should Read. Developing your online marketing skills should be a foundation to grow your business.
6. Everybody writes – Will help improve all writing aspects of your internet marketing
Content marketing is the backbone of your entire online marketing business. This is one of the best internet marketing books because it highlights the importance of writing on your business.
In today’s day and age, almost every business is marketing online, and if they aren’t they should be. While writing is a huge aspect of writing the perfect blog post, for example, it is also used in so many other areas of marketing as well.
You write in your social media posts, your ad copy, your email blasts, blog posts and more. It is an essential skill to master in internet marketing and this book can help you do it.
If you are looking to increase your sales and leads that come from your written marketing, this is a must-read book for entrepreneurs. Everybody writes is written by Ann Handley, and you can pick up a copy on Amazon here!
7. The ultimate sales letter – One of the best internet marketing books on copywriting
You might not be familiar with the term “copywriting” but it is one of the most important skills for entrepreneurs. Copywriting is basically the ability to sell through the written word.
Whether you are writing sales copy, ads, email marketing, or really any method to market your business, the better you can sell through words, the more money you’ll make. When your writing moves people it can help you drive more traffic, get more clicks, and increase conversions.
The Ultimate Sales Letter by Dan Kennedy can be an excellent resource to learn the important skill of copywriting. If you are doing any form of internet marketing you’ll want to master the skill of copywriting.
Not only will this skill help you sell through the written word, but it can help you with selling in person as well. As you develop some of the language patterns that are effective in written selling they will also improve your personal selling skills. Pick this book up today as it is one of the best books to read as an entrepreneur.
8. Epic Content Marketing – Teaches you how to move your audience to action with content marketing
Want your business to grow on autopilot with internet marketing? Well, content marketing is going to have to be a major focus in your business if you want that to happen.
Epic Content Marketing, exposes the truth of the value of content marketing, and how to use it effectively to grow your business as an online entrepreneur. Most people don’t realize the power of content marketing and what it can to for building a business online.
This book does an excellent job of explaining the importance of content marketing, and how you can use it to build an empire with content marketing. Again these strategies won’t magically grow your business overnight, but with consistent effort, content marketing can help you grow your business passively.
I’d certainly put Epic Content Marketing near the top of the list of the best internet marketing books every entrepreneur should read.
9. Way Of The Wolf – Teaches you how to sell to the leads you get with internet marketing
Have you seen the movie Wolf of Wallstreet? Well, this book is by the guy who the movie is based on, Jordan Belfort.
This guy’s sales skills are out of this world, and whether you are marketing your business online, or offline, this is a must-read book as an entrepreneur.
Most likely you are using internet marketing to get more traffic to your website and generate leads. This, of course, will eventually lead to more sales presentations.
Well, if you can’t sell, or you struggle with it, it won’t matter how effective your internet marketing is, you’ll struggle to generate income online. Internet marketing books usually focus on things like content marketing, or email marketing, which are great, but selling is a skill you’ll want to master as an internet entrepreneur.
I wish I could tell you that you can build a huge business without ever talking to a single person. It’s possible, but it’s very hard to do. A much easier option is to combine internet marketing with personal selling, and this book will teach you how to sell. For this reason, I put the book Way of the Wolf into the best internet marketing books category. Pick up a copy on Amazon here.
10. Building A Storybrand – Helps you get your audience to relate to your story and how your brand can help them achieve their goals
Facts tell, but stories sell. Share on XIf you’ve been in business or selling for any period of time, you’ve probably heard that statement of facts tell, and stories sell. Well, how is your brand’s story doing? Is it compelling? Does it make customers resonate with your brand?
Building A Storybrand will help you to craft your business’s story in a way that will make people want to do business with you. It is very much one of the best internet marketing books because it can help you optimize your content through effective storytelling.
Most companies make the mistake of trying to be the “hero” for their audience, but that isn’t what people are looking for. Your customers want to be the hero in their stories, it’s your job as the business to be the guide.
Think of Yoda or Obi-Wan Kenobi. They acted as guides to Luke Skywalker to help him save the universe. Luke was the hero, and they were the guides. This book will teach you how to be the guide through storytelling, which can help you increase sales for your online business. Pick up a copy on Amazon here.
11. Magnetic Marketing – Will help you attract a flood of traffic, leads, and sales for your business with internet marketing
Have you heard of attraction marketing? Well, basically it is when you create content that is so valuable to your target market that they naturally come to you to help solve their problems.
Why is this important? For starters, it can help position you as an expert in your field and industry. As an expert, it makes it much easier to sell your products without being pushy.
The book Magnetic Marketing teaches you step-by-step on how to do that. If you want more traffic, leads, and sales for your business through online marketing, you need to read this book.
Dan Kennedy will help you take your internet marketing skills to the next level in this book. Pick up your copy on Amazon here.
12. Seo Fitness Workbook – A easily understandable guide to SEO and using it to building your business online
Do you understand the importance of SEO? Most people don’t, or at the very least, have no idea how to effectively use SEO to build an online business.
SEO has been positioned as this extremely complex process that only people with years of experience and special degrees can figure out. Certainly, SEO requires a skill set, but it can be learned just like anything else.
The SEO Fitness Workbook is one of the best online marketing books I’d recommend because it breaks down SEO into a simple and understandable process. This book also goes through real examples and includes many step-by-step tutorials to help you fully understand the SEO optimization process.
Another unique feature of this book is that it is updated every year. SEO is a constantly changing subject, and knowing how to use it effectively is essential for any internet entrepreneur. Be sure to add this to your list of must-read books for entrepreneurs. Grab your copy from Amazon here.
13. Content Inc. – Shows you how to build a solid business to attract customers through content marketing
We’ve discussed the importance of content marketing throughout this post, but this book teaches you the art of building a following through content marketing. Most business owners struggle to market their businesses online because they only focus on making sales.
Getting sales is a part of the process, but if you create a loyal audience that will buy what you sell first, it makes selling much easier. This book teaches you how to build an audience of raving fans that will buy almost anything you offer.
Content marketing is the foundation of this book and strategy, and it can help you build a solid customer base for your business. It is one of the best internet marketing books I’ve read on content marketing and it should be a part of your library. Pick up your copy here.
14. The Conversion Code – Teaches you how to capture internet leads and convert them into sales
Want to have more leads for your business? Well, this book is for you. The Conversion Code walks you through step-by-step on how to generate more internet leads for your business, and what to do to convert them into sales.
Most people have the wrong idea about marketing online. They think that if they just talk about the amazing features of their business, people will naturally buy from them.
The reality is, people don’t buy on features, they buy on benefits. This book will teach you how to harness the power of the internet to generate quality leads.
The Conversion Code goes beyond lead generation and teaches you a process that you can use to convert these leads. This process includes scripts and specific ways you can improve your conversions from internet marketing. This book is a must-read for any entrepreneur that wants to generate more leads and increase sales in their business. Click here to pick up a copy on Amazon.
How to “read” more of the best internet marketing books faster
One excuse I hear time and time again is that “I don’t have time to read.”
Leaders are Readers. Share on XIf you aren’t growing you’re dying, and the more you read the better off you can be in your business. The best internet marketing books I’ve listed above are just the starting point to develop yourself into a successful entrepreneur.
The people who have written these books have taken years of experience and years of data and crammed them into a few hundred pages. You can absorb that knowledge and experience in a few hours and exponentially improve your learning curve as an entrepreneur.
But where do you find the time? Well, one of the best ways I have found to “read” more quicker, is through audiobooks.
You can listen to these books while you are doing other things and it doesn’t take up any extra time. You can listen while working out at the gym, driving to work, or even have it on in the background while doing chores or making dinner.
I’d recommend picking up an Audible membership as they have thousands of audiobooks like the ones above and you can get them at a major discount. Get Audible here.
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Mike MacDonald
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