How To Increase Your Sales Figures Quickly In 8 Steps

As a business owner, you are guaranteed to be looking at as many ways as possible to increase your sales figures, right? While you may have sat down and explored some of the most in-depth ways possible to see your sales figures grow, you may find that you have ignored some of those simple and highly effective ones. In this post, we are going to be looking at some of the very basic things that you probably haven’t considered that will take your business and boost your sales figures quickly.

Why small businesses struggle

For those of you out there that run a small business, you have probably found that over your time in operation that you are coming up against many challenges when it comes to sales and finding a regular flow can be tough.

What you may not realize though is that as a small business, you are possibly in a better position than most to experiment with your techniques and ultimately see what works for you and what does not.

In the following section, we are going to take a look at a couple of very simple solutions that may improve your sales figures in a very short period of time.

1. Don’t get addicted to the outcome of your sales presentations

One common mistake I see most business owners make is that they get too addicted to the outcome of every sales presentation. Certainly, you want to make it a priority to close sales and get more yeses than nos, but it’s not the most important thing.

If you really want to improve your sales figures fast, you can’t worry about every yes and every no. Instead, you need to treat sales like a numbers game.

Nos are going to happen regardless of how good you get at sales or how your sales processes work.

To create success in sales, you need to trust the process. Click To Tweet

Have an attitude of some will, some won’t, so what, next. Obviously don’t treat people like a number, but have that numbers game mentality while you are going through the sales process.

Understand that each no gets you one step closer to that next yes.

2. Improve your sales skills

Improving your sales skills is obviously important as well. If you are terrible in sales even small improvements can greatly help you to increase your sales figures quickly.

Your business and success will only grow to the point that you do. If you aren’t the one personally selling, make sure that you focus on sales training for your organization.

The better you get at selling, the higher your conversion rate will be. That means you can talk to fewer people and get the same or better results.

Obviously you want to talk to more people and be better at sales to increase your sales figures the most, but improving your sales skills will help either way. One of the best books I’d recommend on improving your sales skills is the Way of the Wolf.

Plus you’ll also enjoy the video below on how to become great in sales.

3. Develop a lead magnet and generate your own leads

The third step to increase your sales figures quickly is to develop lead magnets and to generate your own leads. Now a lead magnet is something you give away for free in exchange for a name, email, and phone number.

Ideally, you give away something that your ideal customer really wants. For example, something that solves a common problem for them, or helps them to achieve one of their desired goals faster.

Let’s say you had a yoga business and you wanted to generate leads. You could put together something like a 10-minute video yoga routine for beginners. People like quick and easy solutions to their problems, so this kind of lead magnet would be perfect.

Also, when someone downloads your lead magnet, you can naturally position your offers and services as an extension to what they just downloaded. Sticking with the above example, you might sell a 6-week yoga boot camp as a digital download after someone downloads your lead magnet.

Following this process can give you high quality, targeted leads, which can help you increase your sales figures quickly!

4. Use email marketing to increase your sales figures

In addition to generating your own leads, you want to put those leads into an email autoresponder. With an email autoresponder, you can send out regular content to develop a relationship with your leads.

You can also set up an email series that works in conjunction with your lead magnet to help educate your leads and convert them into sales. By following this process you can turn cold traffic to your website into warm leads that are ready to buy.

Another benefit of using email marketing is that it can give you incredible leverage which can help you increase your sales figures fast. For example, let’s say you wrote a new blog post. You could try and manually email every one of your leads, or reach out to them with a phone call. However, doing so would likely take years depending on how big your prospect list is.

Instead, you can just write one email in a few minutes and send it out to your entire list. Not only does this save you time, but it can also dramatically improve the quality of traffic to your site. Often these people are far more likely to buy from you than someone who is just seeing your site for the first time.

Be sure to include building an email list as a strategy to increase your sales faster.

5. Modernize your marketing strategies

The best and most solid piece of advice I can give when it comes to increasing your sales is all about marketing. It has always been known that the better your marketing campaign, the more sales you will see.

The trouble with many businesses in the modern market seems to be that they are stuck in the past and relying on older and now outdated methods of marketing. While networking and handing out business cards are still a thing, you should be really looking at more modern solutions when it comes to your marketing.

Why not replace spending money on business cards with little to no return with focused advertisements that can be run by a pay per click agency. You can also look at direct targeting by using social media for your campaigns.

It seems that social media is still one of the best-untapped resources for both paid and free marketing. Running Facebook ads for your business to generate targeted sales leads is another effective strategy you should consider.

Check out this post on running Facebook ads for small businesses to learn more.

6. Improve Your Website

Another thing we are going to be looking at is your website. If you really want to see a rapid change in sales figures, optimizing your website is possibly the best place to start. 

If you take a look at the metrics of your website, you will often be able to see patterns evolving, and this will then give you insight into what parts of your website need attention.

Whether you make changes to website speed to avoid a high bounce rate, or you simplify your customer’s shopping experience, whatever you do, small changes and improvements to your site will always result in a change in sales figures.

As you are optimizing your website, make sure it is clear to your visitor of who you are, and how you can help them. Make sure your unique value proposition is clear, and it will help people to know they are in the right place and that you can help them.

Also, be sure to have some kind of call to action to become a lead above the fold. This means that you want your call to action to be visible without someone having to scroll down your page.

7. Build an audience of targeted prospects to increase your sales figures

Step 7 is going to be to build an audience of targeted prospects. All too often I see business owners who just promote their products on their social media accounts, but they don’t have a following.

It’s great to talk about your products and to share content, but if no one sees it, it won’t lead to sales. As you are building your online presence, you want to make sure you are building a following of targeted people.

When you have a large audience that is full of your ideal customers, as you share content, a portion of them will actually check it out. Why? Because you are sharing the value that helps them with their problems, instead of just selling.

Talking about your products and services are great, but you need to do it to people who are actually interested and open to what you sell.

Marketing to everyone is really marketing to no one. Click To Tweet

Building an audience of targeted prospects will help your marketing actually reach the right people, which can lead to increasing your sales figures.

8. Focus on content marketing to increase traffic to your website and it will increase your sales

Finally, you should focus on developing a content marketing strategy for your business as a means to increase sales. Content marketing has a lot of benefits to growing your business online.

For starters, it can bring free qualified traffic to your website on a regular basis. On top of that, it can position your business as an expert in your industry. All things being equal, people will choose to do business with the expert in the industry vs a novice.

You can also use content marketing in conjunction with your other advertising methods to build trust and rapport with your leads. When a lead feels like they know, like, and trust you, it’s much easier to make a sale.

Add in content marketing as a means to passively bring targeted traffic to your website and it will increase your sales figures over the long haul.

If you choose to make these changes as a starting point to your small business, you will see your sales figures start to increase. By the way, if you’d like to learn more about our done for you marketing services like content marketing and Facebook advertising, click here.

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Mike MacDonald

Facebook: facebook.com/coachmikemacdonald

Email: [email protected]

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