How To Start A Yoga Business From Home In Your Spare Time

Have you ever wondered how to start a yoga business, but aren’t sure how to do it. It’s simpler than you think. With how technology has advanced there are many ways to build a successful yoga business from home. In this post, you’ll learn how to start a yoga business from home even in your spare time.

Starting a yoga business from home using only your phone and a computer

Starting a yoga business from home is not only possible, but there are many ways to monetize and grow a yoga business from home. The foundation of building a yoga business at home is going to be content marketing.

If you aren’t familiar with content marketing, basically it’s making content like videos and blog posts that your target market would be interested in. We’ll talk about that later in this post, but content marketing is one strategy you can use to grow your yoga business in your spare time.

Certainly, you could invite people into your home and hold classes, but you don’t have to do that in order to build a thriving yoga business. If you have a phone, internet access, and a computer, you’ll be able to start a yoga business from home in a few simple steps.

All you’ll need is to set up a few social media accounts, website, blog, sales funnel system, and email autoresponder and you’ll have the foundation to build a full-time income with a yoga business at home. Starting a yoga business online won’t be an overnight thing, but if you are consistent, you can successfully build a yoga business from home.

Define a target market for your yoga business

With a yoga business, there are many different types of potential benefits and customers. You could promote a yoga business focused on weight loss, increasing strength, flexibility, stress relief, and more.

While you can certainly make content to appeal to all of those options, it may be beneficial to narrow your audience down in the beginning. This can help you with targeting, content creation, and offers. Plus, you can always start with a smaller niche that allows you the ability to expand in the future.

Studying and understanding your ideal customers is the foundation for starting a yoga business. If you don’t know who you are trying to reach, serve, and create products and services for, you’ll have a hard time marketing and selling them.

The kinds of things you should strive to find out about your ideal customers are things like what are their pain points, problems, questions, and goals in relation to yoga. When you know these things it will help you in your marketing and allow you to grow your yoga business faster.

Also, find out information like what kind of books they are into, shows they watch, industry experts they follow, and what else they may do for fun. Knowing these kinds of things will help you to put your marketing in the right places for your ideal customers to find.

Create a lead magnet to build your yoga business online

If you are considering starting a yoga business one thing to understand is that you need to build an email list. Most people don’t realize it, but having an email list that you own can help you monetize your passion for yoga in many ways.

The money is in the list. Share on X

Building an email list to grow your yoga business online is essential. Along with building an email list, you’ll need to create a lead magnet. A lead magnet is something you give away for free in exchange for someone’s name and email.

For a yoga business, there are so many options for creating a lead magnet. Making a quality lead magnet starts with understanding your target market and catering to their needs, goals, and problems.

For example, if you were targeting the niche of a yoga business aimed at using yoga for flexibility, you could have a lead magnet of something like, “The top 10 yoga exercises to increase flexibility.”

Let’s say your niche was targeting yoga for strength. You could make a lead magnet of something like, “The top 10 yoga exercises to develop core strength.” Whatever you choose, make it centered around something your ideal client is interested in, and that would be congruent for promoting your yoga business on the back end.

Set up the marketing tools to properly grow your yoga business from home

With the right online marketing tools, you can grow your yoga business online from home in many ways. The first tool you’ll want to set up is an email autoresponder. As you generate leads with your lead magnet for your yoga business, you need a method to sell your services and promote your content automatically.

An email autoresponder can do this. People will join your email list through your lead magnet, and then you could drive traffic to a yoga course, your yoga YouTube channel, or even a yoga subscription service for live classes online. You’ll learn more about these options to monetize your yoga business further on in this post.

To implement the monetization options for starting your yoga business from home you’ll also need a sales funnel system. With a sales funnel system, you can drive traffic to your lead magnet and then send visitors to a simple website that looks professional.

This will help you to optimize your conversions and build your email list while also selling your yoga business services on the back end. You can do all of this without needing a website designer or being techy and with a minimal budget, you can start a yoga business from home.

If you don’t yet have a sales funnel system, and want to learn more about how it works, click here for a free 14-day trial of a sales funnel system I recommend for yoga businesses. You might also enjoy the video below for an example of this online business model and this blog post on a Simple Sales Funnel That Converts For Any Business.

Start a YouTube channel to market your yoga business

Having a YouTube channel could be one of the best ways to monetize and grow your yoga business online. Not only can a YouTube channel eventually be monetized through ad revenue, but you can also get lots of free exposure and promote other services there as well.

A great way to get a lot of free promotion and even earn money with a yoga business YouTube channel is by doing short yoga tutorials. These kinds of videos are extremely popular on YouTube and can generate millions of views on a consistent basis.

Why this type of video can be so profitable is because yoga is something people can do every day and people will watch the same video multiple times. For example, you could do a video on a 10 minute morning yoga work out for beginners.

Once you get 1000 subscribers and 4000 hours of watch time for a year on your YouTube channel, you can start to monetize your videos. In addition to the ad revenue generated from the videos, you can promote other courses or programs you might sell as a part of your yoga business plan.

Each new YouTube video is just another billboard and promotional tool to generate revenue for your yoga business on a 24/7 basis. These videos take time to make, but the time invested continues to generate revenue even when you aren’t working. This is a great way to build a yoga business online in your spare time.

If you’d like to learn more about growing a YouTube channel check out this post on how to grow a YouTube channel fast!

Grow your yoga business online passively with information products and courses

We have dropped some hints about creating digital products, but the reality is, information products are a perfect fit for building a yoga business from home. Creating digital products are especially effective when you are building a yoga business part-time.

Having your own digital products and information courses can create leverage for you and your business. This happens because you could create a video series like a 10-day weight loss yoga challenge, record it once, and then sell it forever.

With some simple equipment like a smartphone, lapel microphone, and lighting kit, you can make high-quality videos for a video series digital product. These two pieces of equipment you need to do this could be purchased on Amazon for under $100 total. Click here to pick up the lapel microphone and lighting kit on Amazon that I use and recommend for getting started in your yoga business.

With information products, once you have them you can simply promote them on all of your free content. With the above example, you could make many kinds of tutorial videos and then at the end use a call to action that tells viewers to pick up your 10-day yoga challenge.

Each new piece of content you make will promote and sell your courses 24/7. This can turn your yoga business into a passive income business, which is perfect for building a business part-time from home. Check out this post to learn more about How to create and sell digital products.

Use affiliate marketing to add a revenue stream to your yoga business plan

Creating your own digital products for your yoga business is great because you can keep nearly 100% of the profits. However, these products do take time to create and if you are just starting a yoga business, you might not have the skills yet to do it.

Thankfully you can start earning money with other people’s yoga products with affiliate marketing. Affiliate marketing is when you promote other people’s businesses, products, or services, and you earn a commission every time a sale is made.

One place you can do this is through Amazon. Becoming an Amazon affiliate is free, and they have thousands of products to choose from. The commission isn’t extremely high, but you can refer people to products like yoga mats, yoga blocks, and more. You can promote these products through your website and blog or your YouTube channel as well.

Another option to use affiliate marketing to build a yoga business is on Clickbank. They have thousands of products you can choose from and they even have products specific to a yoga. Promoting these products can be a great way to start a yoga business from home.

All you need to do is sign up to become an affiliate and then go to the marketplace and find products that would be beneficial to your target market. You can see in the picture below by just typing yoga in the search bar, several affiliate products related to yoga come up.

If you’d like to learn more about using affiliate marketing with ClickBank, check out this training.

How to start a yoga business from home with Facebook groups and Facebook live

Another option for how to start a yoga business from home is by having an exclusive Facebook group and using Facebook live. You can create private Facebook groups that you need to approve access to.

This means that you can actually charge a fee for people to join the group. You can even make it a monthly charge for people to gain and maintain access to the group. Once people are in the group it’s your job to provide services in the group people are willing to pay for.

A great thing to do is to provide live yoga classes through Facebook live. All you need to do is set up a camera and go live in your private Facebook group and do a live yoga class.

You could do these classes daily, weekly, or monthly or any combination of those. You could even have multiple groups and charge more per group depending on how frequent you do these live classes. The possibilities are almost endless.

Another thing you can do is repurpose the content you create from Facebook lives in these groups. You could bundle several of the recordings of these live classes together and now you have a video series bundle you can resell as a digital information product.

Eventually, you could even build out a membership site that hosts all of these recordings and charge a large one time fee or small monthly fee for people to get access to the site.

How to use email marketing to build your yoga business

With all of the ways to monetize and start a yoga business, that you learned above, using them in conjunction with email marketing is a powerful strategy to build your yoga business. You can use various methods like blogging, social media marketing, or paid ads to drive traffic to your content, lead magnet, and offers to build your email list.

Once someone has opted-in to your email list you can now send them an email series related to that free offer, and that contains content related to your lead magnet. For example, if you gave away a free video of a 10-minute yoga workout for flexibility as your lead magnet, you could have additional flexibility related videos go out with each email.

Then you would include with each email a call to action to download your information product, join your exclusive Facebook group, buy affiliate products, or whatever other means you use to monetize your yoga business.

The beauty of using email marketing to build your yoga business, as a part of your yoga business plan, is that it can be automated. Using an email autoresponder this email marketing strategy can be set up once and work to grow your yoga business on autopilot.

If you don’t yet have an email autoresponder, click here for a free trial of one I use and recommend.

Run Facebook ads to build your yoga business faster

When you implement the above marketing strategies and set up for your yoga business, you’ll start to build your traffic, leads, and sales organically. That’s a great way to start because you can continue to grow your yoga business working part-time.

Eventually, your business can become profitable and you may want to expand your part-time yoga business into a full-time income. One way to do this is faster is through running paid ads like Facebook advertising.

With Facebook ads, you have the ability to scale your business quickly and not solely rely on organic traffic to your offers. When you follow the steps above for starting a yoga business, you’ll already have a lead magnet, sales funnel system, and email autoresponder in place to build your yoga business.

From there all you need to do is set up Facebook ads to drive traffic through that system quickly. When crafting your Facebook ads you’ll want to follow 3 simple steps.

1. Mention a pain point or problem your ideal customers want to avoid
2. Explain the benefits of your lead magnet and yoga services that get rid of that problem
3. Use a call to action that tells people to download your lead magnet or buy your services or products

Follow those steps and you’ll be well on your way to running successful Facebook ads and building your yoga business faster. For more details on running Facebook ads for your business check out this post. How to Crush Facebook Advertising For Small Business On $10 Per Day.

Running Facebook ads for a business can be confusing and time-consuming. Also, if you set up ads incorrectly, you can waste a lot of money. If you’d like to have CoachMikeMacDonald.com run your ads for you, click here.

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Mike MacDonald

Facebook: facebook.com/coachmikemacdonald

Email: [email protected]

“I help business owners scale their businesses and generate more quality leads with paid advertising and automated marketing strategies”

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