Must-Do Guide For Newbies to SEO
If you are just starting out with business, how to do SEO can be confusing and there is a lot to get your head around. Since it’s confusing for most people, trying to boost SEO, or search engine optimization might not be top of your list of priorities.
But for any startup, it really can be key to helping your business to grow and succeed. Whether it is a global service that you offer (or things that can be posted all around the world), or it is something more local, it still helps when the right people are looking for something online, that you are there to be found.
It can help to boost website visits, customer loyalty, and at the end of the day, it can help sales. So putting some time aside to make a plan to boost SEO is a great idea for startups.
Where do you start, though? Here is a quick guide to help beginners get to grips with how to do SEO, so that they can make positive changes that will have an impact.
Competitor SEO Research for SEO Optimization
First of all, it needs to be said that SEO is something that can be outsourced to others to oversee for you. Experts in their field, much like the GrowthSupermarket site, can take over your SEO for you if you really don’t know where to start or have time to dedicate to it.
But if it is something that you want to do yourself, then looking at what your competitors are doing is a good place to start. What are your competitors doing in terms of new content or other marketing activities?
How do they rank for certain keywords? You can then make a plan according to the results, depending on what has been done well (or equally, what hasn’t been going well).
How to do SEO with Local Keyword Ranking
If your product or service is much more localized and only on offer to a certain place or region, then you want to make sure that the website traffic that you are getting is relevant.
Otherwise, those people who were looking for a wedding planner in Richmond, England, will click off your site if it is a wedding planner in Richmond, Virginia, for example, and that will impact your bounce rate.
So being specific in the keywords that you use, and making sure that they are relevant to where you are based is really important. You can find local ranking tools online, as well as making your keywords in blog posts on your site relevant.
Use Long-Tail Keywords To Boost SEO Optimization
Using keywords of the long-tail variety are going to be vital if your startup wants to be found in some organic Google searches. These can often be overlooked a little as they can mean less website traffic.
But when you think about it long-term, it will help you to get the traffic that will stick and the customers that are looking for what you offer.
SEO is a field that is still quite new and is evolving over time. But getting down some basics can really help your startup business to have a competitive edge so that it can grow and thrive.
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