How To Edify A Person And Why To Do It

Are you struggling with closing sales, or getting new people to join your network marketing team? If so, one major reason could be because you aren’t edifying an expert when you present. How to edify a business partner is one of the major skills for success in network marketing and sales. In today’s post, you’ll learn how to edify a person, and why you should use an expert while presenting for your business.

 

One reason why knowing how to edify a person is important is that it can get your prospects to take action

I wanted to go over how to properly edify an expert while building your network marketing business and why we even should do that in the first place. The purpose of using an expert is to get your people to move and take action.

That could be for starting on your product, joining the business, or getting them to an event. If you aren’t using an expert or edifying an expert properly it is a common reason why people fail in network marketing.

Now the relationship between you and your friend is usually that you have trust with them but no credibility.  You most likely have known them for a long time, and you have a relationship with them. However, at the same time you probably have done some stupid things with them as well.

They know us how you are, or have been, but not how you are going to be. Often they judge us on what they know us as now and not what our future success can be.

Are you already an expert in your new business?

Maybe you are a teacher now, or a cook, or a waiter, etc. Now you just started your own business, in nutrition, travel, sales, insurance, etc. Your friends will wonder how overnight you became some kind of expert in these new fields that you have no experience in.

They won’t want to listen to you and see that you may actually know what you are talking about.  This is where having an expert can help you.  You might even be saying all the right things and doing everything correctly, but since you don’t have that credibility with people they most likely won’t listen to you.

Using an expert to supplement your credibility is why you edify a person

Now the relationship you are looking to establish between the expert and your friend is one of credibility. The expert probably won’t have any trust or friendship starting out. Typically this is because they are most likely just meeting your friend or new prospect.

At this point it is your job to edify the expert so they can have credibility with our friend and prospect. I was taught the best way to do this, or a system for it, is to lead with two facts and an attribute.

So for example this person may have earned a paid for car with your company, or they head up expansion. You might say something like they have business growing all over the country, or they are a top sales leader in their region.

Then follow up with something about them, for example, they are a blast to work with. Maybe that they are the most analytical person you know and can answer all your questions. Maybe they are one of the nicest people I know, etc.

You may also want to say things like, they are kind of a big deal so don’t embarrass you.

Basically anything that will lift them up and put them as a person who knows what they are taking about, and that they are a good person. This is one effective way how to edify an expert.

How to edify a business partner is important because your prospect will listen to the expert’s advice when you edify a person effectively

When you edify the expert properly, your prospect will start to listen to them. This is very important because without credibility it will be hard for your prospect to take them seriously.

After properly edifying your expert your friend, or prospect, will realize the expert’s credibility and they will listen to them. The expert might say all of the exact same things you do, but now that they have been edified, your friend or prospect will listen to them.

Also as the expert, they should edify you back while talking to your prospect.  If they do that it will also start to build credibility for you and make it easier down the road to lead your friend in the business.

It’s weird, but this relationship will tend to continue and you most likely will have to be the ‘friend’ with your new business partner for a while. For example, it will be more powerful to have an expert down the road confront issues, or get that person to events, or get them motivated.

It’s annoying that most people won’t just directly listen to you, but it’s just how the game is played.  So I urge you next time you are meeting with a new prospect, or showing a friend your product or opportunity, use an expert. When you edify the expert properly, it can help you close more sales and get more people started in your business.

When you edify a person correctly they can be used to show a bigger perspective

Another thing to understand is that you should use an expert specifically when you are doing one on one presentations. This also applies to long-distance exposures for your business.

In a long-distance exposure, or one on one presentation situation it’s typically just you and a video and your prospect. Three factors that every prospect needs to know before they join your business is, is it real, can I do this, and will you help me.

A few typical objections you may hear from time to time are things like “I’m not a sales person.”, or “I think you are going to do great at this, but it’s just not for me.”, or the dreaded, “It sounds too good to be true.”

These kinds of things can be eliminated when you actually edify a expert properly and use them as a 3 way call. An expert can share their story and testimony, which lets your prospect see it’s bigger than just you and them. This also let’s them know there is a system in place and they won’t be all alone.

Why you should edify a person as an expert even if you aren’t new

Learning how to edify a business partner has other advantages as well. When you listen to your expert it can help you learn the correct verbage to speak to a new prospect.

In the beginning, this can be a great way to learn what to say and how to say it to overcome objections and close sales. You can learn while you earn and get a better sign up ratio with the help of an expert.

This concept also shouldn’t end as your skills develop either. While at this point, after years in the industry, I would say I know how to close a sale and overcome objections. However, I would still recommend using an expert, and I still do as well, as it just makes the business easier.

Your new prospects can feel they can do it, because you are just sharing a tool like a video, and then putting someone else on the phone to answer questions. They still get a bigger perspective, see others are doing this and succeeding, they get a taste of the system, and feel they can do it too.

How to become a person that others want to edify

Certainly, you should continue to use this concept of how to edify a business partner as it will help you close more sales. However, you also want to get to the point where you are the person that others edify as the expert.

In order to do that you need to become a better leader and a person worth edifying. This doesn’t happen overnight, but as you are following the edification process you learned above your results and success will improve.

Having results yourself and creating success is one way to make it easier for people to edify you. The other option in addition to getting results for yourself is for you to continue to work on yourself and to become a leader worth edifying.

The way you do this is through personal development. Your business will only grow to the point that you do. How to edify a business partner is important, but eventually you want to become the expert.

In order for things to get better, you need to become better. Click To Tweet

This means you need to continue to work on your skills and become the leader other leaders are looking for. A great place to start is really any book from John C. Maxwell. One of my favorites of his that had a big impact on my business was The 5 Levels of Leadership. Click Here to pick up a copy on Amazon.

I’d also recommend checking out a couple of other posts of mine of other essential books to read, so you can become the expert and the person edified as quickly as possible. Top 4 Personal Development Books – Books That Will Change Your Life And Business. 5 Online Marketing Books You Need To Read As A Business Owner.

If you enjoyed this post you may also enjoy my post on 5 network marketing basics you should master.

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Mike MacDonald

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