Marketing

New Startup? Here’s How to Make it Seem Bigger

Most fresh business owners face the same kind of dilemma; that want to save money and safeguard their startup financially but they’d also like to make it seem as professional and credible as possible. This tends to cost money, though, so they’re stuck and might even run the risk of losing valuable opportunities in terms of new clients.

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Luckily, there are a few foolproof ways to making your business seem as credible and professional as possible without necessarily spending too much money on it. Here is a handful of the very best ways so that you can get back to building your business from the ground up.

First Step of Building your New Startup: Deliver high quality each and every time

When you’re brand new to the game, those prospective clients won’t really have any way of knowing that they can trust your business. With time, however, you’ll have completed a few projects or deliveries and can rely on your first few happy customers to spread the word and provide some much-needed assurance.

If you’re not delivering up to the high standard you’ve promises, on the other hand, you won’t really be able to use these customers’ testimonials either. Make sure that they are as happy as can be, go out of your way to ensure a pleasant experience, and do a bit extra to make it even more likely that they recommend your business as well.

It’s the only way to gain more customers, really, and you don’t want to miss out on these first few opportunities to make lasting business connections that can bring in some proper money later on.

Next: Give your office and website a small makeover

While it depends on whether or not you’re a physical business as well as a virtual one, there is no better way of giving an excellent first impression than to brush up your looks a bit. This means that your website needs to look modern, professional, and a bit innovative; have a look at these excellent website tips for some more information and ideas.

Your office, if you have one, will also make a huge impression on your clients. While you don’t have to overspend in order to get the right look, you should certainly make a few tweaks here and there to ensure that you’re able to woo every client that walks in that door.

You might want to add some greenery, for example, or have a look around for some new floor solutions. Some alternatives to sprucing up your office might be a bit more costly than others but, as long as you focus on some key elements, you’ll be able to significantly lift the look of your office space.

All that is left for you to do now is to run your business in a way that impresses your clients and fills your heart with pride. It won’t always be easy but you’ll certainly be able to build the kind of business you want, in the end.

Build up your social media presence for your new startup

You don’t necessarily need a huge team or hundreds of employees to make an impact. One way to increase the credibility of your business, as well as exposure, is to build up your social media presence.

You can have an amazing message and high-quality content, but if no one is there to hear about it, you won’t get much traction. Even if you have amazing content, but little to no following, most people won’t take you seriously.

This is why it is very important to focus on the quality of your content, but also focus on building your audience. This is actually the first step in building your audience online.

You need to spend time building your audience, engaging your audience as well as selling to your audience. The larger your online presence is the more likely people will see your content and offers, and the potential to get new customers increases.

Make building up your social media presence a priority. You may want to also check out my audience builder workshop to learn step by step how to build a massive audience for your business. Click here to get instant access!

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Mike MacDonald

Facebook: facebook.com/coachmikemacdonald

Email: [email protected]

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