Automated MLM Recruiting: Is It Real Or Even Possible?
Automated MLM Recruiting, myth or reality? If you’ve been in MLM for any length of time you’ve probably heard to make your list of 200 names and go out and call everyone you know. While that can get you some results in the beginning, for most people that doesn’t create the massive success they were hoping for in their MLM business. In this post, you’ll learn the reality of automated MLM recruiting and how to use automation to grow your MLM business.
The traditional approach to MLM recruiting compared to automated MLM recruiting
Now if you have just gotten started in your MLM business you might have started to approach your friends and family. This is what most companies will teach you to do in the beginning.
This isn’t necessarily a bad thing, as it has both advantages as well as disadvantages. For example, a reason why this is a good marketing method is that there is a built-in know, like, and trust factor in place already.
Most people will do business with people they know and trust, so that means you can have a higher chance of getting your friends and family started in your MLM business than cold prospects.
While this process can be effective in the beginning, it isn’t for everyone. I only got two customers in my first two years at the beginning of my MLM career.
At the same time, this MLM recruiting method is not automated MLM recruiting. You need to spend a lot of time and energy to build an MLM business this way.
It can be done, but what if your list runs out, or if the majority of your list said no and you haven’t yet reached your goals? This is very common in the industry so be prepared that this might happen. Thankfully there are other ways to build your MLM business that you’ll learn below.
You might also want to check out this post on MLM basics and check out this post on MLM scripts.
Should you buy MLM leads to grow your MLM Business?
If you are looking to have an automated system in place to grow your MLM business, buying leads isn’t a great option. It might sound like it would provide you with automated signups for your MLM business, but that often isn’t the case.
With friends and family as we talked about above, you’ll have some built-in trust with them. That is essential if you want to get signups for your MLM business.
If you are buying MLM leads typically they will be 100% cold market and will have no relationship with you what so ever. This means that most people you talk to will likely not join your MLM business.
Plus there are other negatives that come with buying MLM leads, such as they are old, unqualified, or have been pitched a dozen other things before they hear from you. Buying MLM leads can give you some practice and help you develop your skills, but it’s not automated MLM recruiting at all.
If you’d like to learn more about buying MLM leads, check out this post. Is It Worth Buying MLM Leads? MLM Lead Gen Secrets Revealed
Use a lead magnet as the foundation of automated MLM recruiting
If you are serious about automated MLM recruiting and making it a reality, you need to generate your own MLM leads. It’s not about buying leads or having to use the “3-foot rule” and talking to every person you see.
The reality is automated MLM recruiting is possible, but you need the right tools and MLM marketing systems in place. The first step of this process is to create a lead magnet. A lead magnet is something of value that your target market is interested in and you offer that for free in exchange for their name, email, and phone number.
The basis of this is to give away something that solves a common problem, answers a burning question, or helps them get a result they really want. For example, if you were in the health and wellness space many people that would buy your products want to lose weight. With that in mind, you could make an ebook like, “how to lose 10 pounds in 30 days without sacrificing carbs.”
Create something that people want, that is also congruent with the end products or services you sell. In the case above you might give that lead magnet away but then show how your weight loss products can help the lead get even better results by using it in conjunction with your guide.
There are a variety of lead magnets you could use and create, such as an ebook, video series, audio training, checklist, and more. Check out the video below to learn how to create an ebook!
Set up a sales funnel and email autoresponder to give away your lead magnet
With your lead magnet in place, the next step is to set up a couple of more marketing tools to maximize your results with automated MLM recruiting. The first online marketing tool you’ll need is a sales funnel system.
This is really the foundation of all automated marketing including automated MLM recruiting. You need a method of capturing your site visitor’s information. If you think that just sending cold traffic to your MLM replicated website will get you automated signups think again.
People do business with those that they know and trust, and if you are driving traffic to your cookiecutter website that every other distributor gets in your company, good luck. If that site converted everyone into sales, the MLM company wouldn’t need you.
People join leaders in MLM and people that help solve their problems, not because of a flashy website. With that being said, if you want to get automated signups for your MLM you need to combine a sales funnel system with your lead magnet offer you created above.
For more details on this process check out the video below and this post: Simple Sales Funnel Template That Converts For Any Business. Once you start generating leads in this fashion you’ll plug them into an email autoresponder to convert those leads into automated MLM recruits.
Email marketing to automate recruiting in your MLM
An email autoresponder is another essential online marketing tool you’ll need for automated MLM recruiting. As you start to generate leads, you need a method to remarket to them.
Email marketing is one of the best ways to do this and to automate your MLM recruiting. If you want to automate your recruiting you need a means of developing a relationship with your leads and selling to them when you aren’t around.
Email marketing is the perfect way to do that and it is an essential online marketing tool that you should use. Once someone becomes a lead, you can then create an email series that continues to provide value, that establishes you as an authority, and that sells your products and business.
A well-crafted email series can build trust, credibility, and automate recruiting for your MLM business. To learn more about how an email autoresponder can help grow your MLM business on autopilot, check out this post. Why Having An Email Autoresponder Can Lead To More Sales In Your Home Business.
Plus if you don’t yet have an email autoresponder, check out this free trial of an email autoresponder I use and recommend. Automating MLM recruiting takes investing in the right tools and systems. Check out this post to avoid some of the mistakes I made early on in building my MLM business. 9 Online Marketing Investments I Wish I Made Sooner.
How to generate your own MLM leads to automate recruiting for your MLM business
Now that you have the right marketing tools in place this is when automated MLM recruiting can actually become a reality. The foundation of this is learning how to generate your own MLM leads through social media and online marketing.
There’s a big difference between active prospecting and passive marketing while building your MLM business. Certainly, both are essential for success, at least if you want to get results quickly.
One big mistake most people make is that they think that automated MLM recruiting is going to happen overnight. This is not the case. It takes time to build the systems and tools to develop an automated MLM recruiting system.
Early on, you’ll probably get more results faster in your MLM business if you focus on active prospecting and selling. This doesn’t mean you should wait to develop an automated recruiting system, but you shouldn’t expect overnight success either.
Generating MLM leads on autopilot starts with content marketing.
Use content marketing to get leads and signups for your MLM business on autopilot
Content marketing is when you create content in a way that serves your target market and ideal customers. The kind of content can vary and the platforms you put it on can as well.
One thing that needs to remain the same is that it should be value-based content. This means that it should help your ideal customers and MLM business partners improve their life.
This could be things like answering their common questions, avoiding problems in their life, or even something that helps them reach their goals faster in their life.
You might be wondering how often you need to create content. Some people preach doing daily content, other’s say weekly.
There are two things to keep in mind when using content marketing to set up an MLM recruiting system. One is that you should make the content as frequently as you can while still keeping the quality high. Two is that you need to be consistent.
It’s going to be more effective to put out a new piece of content every week consistently than to put out content every day for two weeks and then take 3 months off.
People join people that show up. If you want to automate your MLM recruiting you need to show up consistently.
How to use Blogging to automate MLM Recruiting
There are two forms of content marketing that are my favorite and one of them is blogging. Why blogging is so powerful and a great option for automated MLM recruiting is that you can make the content once, and it can continue to work for you forever.
Blogging is considered evergreen content. This happens because it is discoverable by Google and search engines. If you write content that people are actually searching for and that is relevant to your target market, you can make something once and get traffic, leads, and sales from it for years to come.
Blogging has changed to some degree over the years, and the days of writing a 300-500 word blog post and getting traffic are long gone. However, that doesn’t mean that it’s not worth blogging.
It might take a bit longer to write the blog post but you’ll probably want to make them around 1300-1500 words at a minimum. The good news though is that you can make these posts once and they will continue to work for your business 24/7.
Even if you aren’t a great writer, you can still make quality blog posts is a pretty short time. If you’d like to know the structure I use to write the perfect blog post, check out the free guide below.
Automate your recruiting with video marketing
Another great form of content marketing you should use for automated MLM recruiting is video marketing. Similar to blogging, video marketing on YouTube creates evergreen content.
This again is content you make once and that can continue to work for your MLM business forever. Video marketing also has additional advantages because it’s basically the closest thing to being with you in person.
Again, people do business with people they know, like, and trust, and when people see you on video that can develop quickly. An MLM business is built on relationships and if you want to automate MLM recruiting you need a way to build those relationships when you are there or not.
Video marketing is a great way to do it. You should follow the same method of content marketing with video marketing in the sense that it is value-based content. Then you can simply have a call to action at the end of your videos telling people that if they want to learn more about working directly with you, check out the link in the description.
From there that link can go to a landing page you made in your sales funnel system, that leads into your MLM business. This video marketing strategy isn’t overnight riches either, but each time you make a video, it’s just one more billboard for people to hear about you and your business and it works 24/7 with or without you.
If you’d like to learn more about video marketing check out this post. How to start a successful YouTube channel in 8 steps.
Become the leader other leaders are looking for to grow your MLM business fast
Who you are today likely isn’t the person people will see as a leader that builds a team of hundreds of thousands of people. And you know what? That’s totally OK!
It's not where you begin that matters, it's where you finish. Click To TweetPeople follow leaders in MLM and if you aren’t yet a leader that other leaders are looking for, your job is to become that leader. When I first joined the industry I was a socially awkward, introverted video game nerd. Not really your ideal candidate for leading an organization.
You may feel like you are in the same position as well. Thankfully, your business and success can always grow to the point that you do.
This is where personal development comes into play and why it should be an essential part of building your MLM business. If you want your business to become better, you need to become better.
Leadership is a skill that anyone can learn, so if you aren’t getting the results you want, it might be time to put more effort into working on yourself. The blend of action with personal development is the key to success in MLM.
If you want an automated MLM recruiting system in place, you have to become the leader that people want to work with. One of the best books I’ve found on leadership is the 5 levels of leadership by John C. Maxwell. You can pick up a copy on Amazon here. If you already have that book, check out this post on the best personal development books.
Using paid traffic for automated MLM recruiting
The final step of your automated MLM recruiting system is to throw fuel on the fire with paid ads. If you’ve been following the steps above you will start to get some signups for your MLM business trickling in.
This is a great first step because you want things to convert organically before you start putting money into paid ads. Too often people jump into paid ads and just send people to their replicated company website.
This doesn’t work and you’ll end up wasting a lot of money. Instead, you can send paid traffic to your lead magnet and content and let those do the selling for you.
Running paid traffic has its own learning curve, and if you don’t know what you are doing you can end up spending all of your profits you are creating organically. I’d highly recommend taking a training course on paid ads first before you start running ads.
It may seem counter-intuitive to pay for a course when you could spend that money on ads. However, investing money on a course to teach you the right things to do will end up saving you money that you would have wasted in trial and error.
If you are looking to get started with Facebook ads, I’d recommend this course –> Facebook Ads Made Easy!
When you implement the strategies you learned in this post you will find that automated MLM recruiting isn’t just a myth, but it could be a reality for you and your MLM business.
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